Marketing School - Digital Marketing and Online Marketing Tips

What's The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134


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In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each.   

TIME-STAMPED SHOW NOTES:

  • [00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast. 
  • [00:36] The characteristics of a long and short podcast. 
  • [00:58] The primary factors to consider when choosing between the two.
  • [01:45] Why longer episodes are best for ads and an example of someone who does it right. 
  • [02:11] Being ready to do much more prep work with 45-minute podcasts.
  • [02:53] How we get topic ideas for this podcast.
  • [03:13] Considering your audience and presenting them with a choice between the two.
  • [03:43] Why you should not change the format of your existing podcast. 
  • [04:05] That’s it for today!
  • [04:10] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

Links Mentioned in Today’s Episode:

  • Growth Everywhere Podcast
  • Andrew Warner
Mixergy 
  • The Tim Ferriss Show 
  • Victor Cheng
  • Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below

     

    • Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

    • Neilpatel.com
    Quick Sprout 
  • Growth Everywhere
  • Single Grain
  • Twitter @neilpatel 
  • Twitter @ericosiu
  • Learn more about your ad choices. Visit megaphone.fm/adchoices

    See omnystudio.com/listener for privacy information.

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    Marketing School - Digital Marketing and Online Marketing TipsBy Eric Siu and Neil Patel

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