What happens in Vegas doesn’t stay in Vegas this time. Jamie Lane and Scott Sage are back from the VRMA conference with powerful insights shaping the future of short-term rentals—from the rise of AI tools to why “national is dead and local is king.” They unpack the data behind what’s really driving property manager success today—and what’s holding others back.

In this episode, Jamie reveals new AirDNA research showing a major divide between top-performing property managers and the rest: those with review scores above 4.7 are keeping clients, while those below are losing nearly a quarter of their portfolio. They also explore why small, hyper-local co-hosts are thriving while national brands stall, and how a well-designed loyalty program can win repeat guests without relying on Airbnb or Vrbo.

Later, they dig into the latest STR data—muted summer demand, shifting guest behavior, and the surprising 40% surge in New Year’s bookings driven by holiday timing. Plus: a PSA every host using a PMS on Airbnb needs to hear before October 27th.

Key Takeaways

• AI is already transforming hosting: Innovative tools are boosting communication scores and guest experiences, even before Airbnb or Vrbo roll out their own versions.

• The 4.7 Rule: Property managers with review scores below 4.7 now face double the churn rate (24%) of top performers—quality is retention.

• Local > National: Hyper-local operators managing 6–20 properties are growing fastest, proving proximity and personal touch beat big-brand scale.

• DIY Loyalty Works: Local managers can build profitable loyalty programs that attract repeat guests—no need to wait for OTA initiatives.

• Holiday & Market Insights: Expect strong end-of-year demand, a 40% New Year’s Eve surge, and higher bookings in World Cup host cities next summer.

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Connect with Jamie on social media

LinkedIn: https://www.linkedin.com/in/jamiehlane/  

Twitter: https://twitter.com/Jamie_Lane

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Connect with Scott on social media

LinkedIn: https://www.linkedin.com/in/sagescott

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Connect with AirDNA on social media:

Instagram: https://instagram.com/airdna.co

LinkedIn: https://www.linkedin.com/company/airdna/

Twitter: https://twitter.com/airdna

TikTok: https://www.tiktok.com/@airdna.co

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Episode 155