Early in his career, Scot was told that he wasn’t “tough enough” for the media industry. He didn’t fit the traditional image of a hard-nosed executive. But instead of changing who he was, Scot embraced his own authentic style of leadership, ultimately proving that enthusiasm and a focus on collaboration are just as powerful for success. He went on to lead groundbreaking marketing campaigns for major networks like CNN and HLN. In this episode, Scot shares his leadership lessons from building a successful career by staying true to himself.

Scot Safon is a seasoned media executive who led marketing and branding efforts for major networks like CNN, HLN, and The Weather Channel. Known for overseeing award-winning marketing campaigns, he now consults for top brands, helping to shape their marketing strategies.

In this episode, Ilana and Scot will discuss:

- Turning passion into a career advantage

- Embracing your true self in a tough industry

- Scot’s rise to leading CNN’s marketing

- Building a career without industry connections

- Staying resilient when facing setbacks

- The importance of collaborative leadership

- How to empower teams and inspire creativity

- Turning failures into growth opportunities

- How Scot controls panic attacks while speaking publicly

- Balancing creativity with business demands

- Building a career that aligns with your passion

- Finding fulfillment in a competitive industry

- And other topics…

Scot Safon is a seasoned media executive known for his leadership roles at major networks like CNN, HLN, and The Weather Channel. As Chief Marketing Officer of CNN, he oversaw award-winning campaigns for programs like Anderson Cooper 360 and Larry King Live. Under his leadership, CNN's marketing efforts during major events such as the 2008 Presidential Elections and Hurricane Katrina received critical acclaim. Later, as the President of HLN, Scot revamped the network, leading to its growth through shows like Morning Express with Robin Meade. He also served as EVP and CMO of The Weather Channel, where he further honed his expertise in media branding. Today, he consults for major brands, helping companies shape their marketing strategies through his extensive experience in media and branding​.

Connect with Scot:

Scot’s LinkedIn: https://www.linkedin.com/in/scotsafon/