Do you ever find yourself in a constant pursuit of the "next big thing"? Often as marketers, we’re tempted to dream up more more more, especially when setting goals for the new year.

But sometimes, the most effective strategy to set yourself up for success is to embrace what's already working, and that’s exactly how my team is approaching 2024.

As we head into the new year, we're taking a deep dive into our measurement data and Google Analytics, leveraging what has proven successful in the current year to shape our approach in 2024, and I am convinced that this is the reason 2024 is going to be our most strategic, low-stress year YET.

So, Goal Digger, I hope you buckle up and get ready to join us on this journey of taking a data-driven and peace-filled approach to our 2024 marketing plan… Let’s get started!

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