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Most people are doing branding completely backwards — and it’s killing their results.
You’ll discover:
Why “pushing” your brand no longer works in today’s saturated market
The shift from making people want things to making things people want
How to apply marketing principles to your career, relationships, and personal brand
The five steps every human relationship — and every great brand — follows
Why trying to be on every platform is a losing game, and the smarter alternative
Giuseppe has advised some of the world’s top business leaders, co-authored books with Philip Kotler (the father of modern marketing), and his work has reached over 100,000 people worldwide. This episode isn’t just about selling products — it’s about understanding people, creating real value, and building a brand that attracts without chasing.
If you want to stand out in a world drowning in choices, this is your blueprint.
Connect with Giuseppe
giuseppestigliano.com
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
folk discount code
"KWAME" gives 30% discount over 3 months
TL;DR what is folk?
folk is a CRM, and extension, that helps businesses build
real relationships and close deals.
Why is folk better?
folk is simple, integrated, and proactive to use.
folk’s value proposition?
folk CRM does the busy work for you, so you can focus on
growing your service business.
folk’s tagline
folk, like the sales assistant your team never had
What product details will most excite your audience?
• Our seamless integrations with social channels
• Our 1-click Enrichment that finds contact details for y
ou
• Know the best leads to reach out to with AI Follow-up
s
Useful links & resources
• folk's website
• folk's Linkedin
• Simo, our CEO’s, LinkedIn
• folk's Youtube
Be nice, be invisible—brand leaders pick a strategic enemy and own the category.
Buy the book The Strategic Enemy - How To Build & Position a Brand Worth Fighting For. By Laura Ries
In this episode, branding strategist Laura Ries (daughter of positioning pioneer Al Ries) breaks down why playing it safe kills momentum, how to define a category you can own, and how the psychology of contrast turns brands into movements. We dig into visual hammers, multi-brand vs. line extensions, and the bold decision to say no so a brand can finally say something.
You’ll learn:
What a strategic enemy is (and isn’t)—and why it supercharges word-of-mouth
How to choose the right category first, then dominate it with brand
The role of a visual hammer (icon, color, shape) in instant recognition
Why line extensions backfire—and when a new brand is the winning move
How personal branding uses the same rules (signature look, ruthless focus)
Why advertising should reinforce, not introduce, a positioning
Connect with Laura
Buy the book The Strategic Enemy - How To Build & Position a Brand Worth Fighting For. By Laura Ries
Laura Ries Website
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
Discount code
"KWAME" gives 30% discount over 3 months
TL;DR what is folk?
folk is a CRM, and extension, that helps businesses build
real relationships and close deals.
Why is folk better?
folk is simple, integrated, and proactive to use.
folk’s value proposition?
folk CRM does the busy work for you, so you can focus on
growing your service business.
folk’s tagline
folk, like the sales assistant your team never had
What product details will most excite your audience?
• Our seamless integrations with social channels
• Our 1-click Enrichment that finds contact details for y
ou
• Know the best leads to reach out to with AI Follow-up
s
Useful links & resources
• folk's website
• folk's Linkedin
• Simo, our CEO’s, LinkedIn
• folk's Youtube
Are you tired of saying “yes” when you really want to say “no”?
In this episode of Negotiate Anything, host Kwame Christian sits down with life coach and hypnotherapist Amy Green Smith to unpack the hidden costs of people-pleasing—and how to finally break free. Together, they explore the surprising ways emotional intelligence, self-advocacy, and societal expectations shape your ability to negotiate—whether in the office, at home, or in everyday life. Amy reveals the evolutionary roots of people-pleasing, when it can actually help you, and when it slowly erodes your self-worth. By the end, you’ll understand exactly how your self-perception impacts your influence, your relationships, and your overall life satisfaction—and what to do about it.
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
Connect with Amy
https://amygreensmith.com/
Check out Amy's 1 on 1 Worthy Program: https://amygreensmith.com/worthy/
Follow Amy on LinkedIn: https://www.linkedin.com/in/heyamygreensmith
The Bold-Faced Truth Podcast
Everything you've been told about reducing stress is wrong—and it might be making things worse.
In this episode, neuroscientist Rebecca Heiss reveals groundbreaking insights about why trying to eliminate stress at work often backfires. You'll learn the science-backed strategy to turn stress into your greatest professional advantage, how your beliefs about stress directly impact your health and performance, and practical tools you can start using immediately to transform workplace anxiety into lasting resilience. If you're tired of fighting a losing battle against stress, this conversation could change everything.
Connect with Rebecca
Rebecca's Instagram
Rebecca's YouTube Channel
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
What does it really take to build a $745 million startup from the ground up? Hint: It’s messy, painful, and nothing like the glamorous success stories you’ve heard.
In this raw, unfiltered conversation, Kwame Christian sits down with Cas and Mike Lazerow—the entrepreneurial power couple behind the massive success of Golf.com, which they sold to Time Warner for $745 million. But behind the impressive exit lies a story of relentless struggle, countless pivots, and emotional battles most founders never talk about.
Cas and Mike pull back the curtain on entrepreneurship’s harshest realities, sharing:
How embracing brutally tough conversations transformed their business (and marriage).
The secret mindset shifts that separate those who rise from those who burn out.
Why falling in love with the hardest parts of your journey can become your ultimate competitive edge.
This isn’t just another success story. It’s an honest look at the intense emotional cost that comes with high-stakes entrepreneurship—and a masterclass in how to survive the darkest moments of building something great.
If you’re grinding day after day, wondering why success still feels impossibly far away, this episode offers the reset and insights you never knew you needed.
Welcome to the real journey. It’s time to start shoveling.
Hit play now, and discover what success truly costs.
Buy The Book: Shoveling $h!t: A Love Story About the Entrepreneur’s Messy Path to Success
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
Most people will never learn what you're about to hear...
In this one-hour masterclass, Kwame Christian sits down with Mike Inman — the #1 negotiation trainer who has coached over 8,000 B2B negotiations and closed more than $1 billion in deals. Mike shares raw, practical, and battle-tested advice you can use immediately to transform the way you negotiate. No fluff. No theory. Just one straight hour of negotiation strategies that actually work.
If you’ve ever wondered how world-class negotiators stay calm under pressure, adapt to any situation, and win without destroying relationships, this is your episode.
Connect with Mike
negotiationtraining.com
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
If you feel stuck, changing jobs might not be the answer.
Buy The Book: Leading Yourself: Find More Joy, Meaning, and Opportunities in the Job You Already Have (Despite Imperfect Bosses, Weird Economies, Lethargic Coworkers, Annoying Systems, and Too Many Deliverables
You’ll learn:
The mindset shift that can transform your job (without a promotion or raise)
How to find meaning, joy, and growth right where you are
Why “ownership” might be the most freeing concept of your career
The 4-word mental reframe that changes everything
If you're tired of waiting for your boss, your company, or your next role to fix things… this episode is your chance to take control — starting today.
elizabethlotardo.com
Follow Elizabeth Lotardo On LinkedIn
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
The future you're building is scaring the people around you — and that's exactly why you feel stuck
You're not stuck because you lack vision — you're stuck because the system fears the future you're trying to build.
In this powerful conversation, futurist and strategist Hussein Hallak joins Kwame Christian to unpack what it really takes to lead when the future is uncertain, the past is pulling you back, and the system resists every step you take.
We dive deep into:
Why most people live according to decisions they made 10 years ago
How to reclaim your narrative and stop outsourcing your future
The real reason leaders burn out when trying to create change
How AI is accelerating faster than we can psychologically handle
What to do when your organization isn't ready for your vision
This episode is for you if you're building something that doesn't exist yet — and you're tired of asking for permission to do it.
husseinhallak.com
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
Your nervous system holds the key to real confidence.
You know the moment—your chest tightens, your mind blanks, and you freeze… right when it matters most. In this episode, Kwame Christian sits down with Jay Fields, somatic coach to Fortune 100 leaders and author of Teaching People Not Poses, to unpack the real reason we lose confidence under pressure—and how to stop it.
Discover Jay’s powerful “Hey, Wait” method to interrupt emotional hijacks, stay grounded in tense conversations, and actually like who you are when the stakes are high. Whether you’re negotiating, leading, or trying to stop people-pleasing, this conversation gives you tools your nervous system will thank you for.
This isn’t mindset fluff—it's embodied change.
Connect with Jay
jaymoonfields.com
Listen to The Hey, Wait Podcast
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
You’ve done the work. You’ve checked every box. But somehow, promotions pass you by, your ideas go unheard, and less qualified people keep rising faster. Why? Because in today’s world, connection beats competence. In this episode, you’ll learn why being excellent isn’t enough—and how to start building the kind of strategic relationships that actually move careers forward. Our guest is a top relationship strategist who has coached leaders around the world on how to turn their network into a true competitive edge. You’ll walk away with practical tools to be remembered, respected, and recommended—without ever feeling fake. If your work isn’t speaking for itself, maybe it’s time to let the right people do the talking.
Connect with Ronen
Book a call with Ronen
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
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