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Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)
On today’s episode, I am speaking with Carina Chaz, founder of DedCool. She shares how she built a cult-favorite fragrance brand from scratch—starting with DIY formulations. In this episode, she dives into launching during a pandemic, staying profitable without big funding, and how scrappy beginnings shaped her business approach. Carina also opens up about expanding fragrance into lifestyle products, building genuine brand loyalty, and why community is at the heart of DedCool’s success. Enjoy!
To connect with Carina on Instagram, click HERE.
To connect with Dedcool on Instagram, click HERE.
To check out Dedcool, click HERE.
To connect with Siff on Instagram, click HERE.
To connect with Siff on Tiktok, click HERE.
To learn more about Arrae, click HERE.
To check out Siff’s LTK, click HERE.
To check out Siff’s Amazon StoreFront, click HERE.
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.com
Caraway’s cookware set is a favorite for a reason, it can save you up to $190 versus buying the items individually. Plus, if you visit Carawayhome.com/DREAMBIGGER you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/DREAMBIGGER or use code DREAMBIGGER at checkout. Caraway. Non-Toxic cookware made modern.
Get healthy, glowing skin for fall with clean, vegan skin and body care from OSEA. Get 10% off your first order sitewide with code DREAMBIGGER at OseaMalibu.com. You’ll get free samples with every order, and free shipping on orders over $50. Head to OseaMalibu.com and use code DREAMBIGGER.
Head to hellowinx.com/dreambigger for 50% off Winx at Walgreens. That’s hellowinx.com/dreambigger for 50% off.
Get $25 off your first purchase when you go to TheRealReal.com/dreambigger
Produced by Dear Media
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
View all episodes
By Siffat Haider
4.7
590590 ratings
On today’s episode, I am speaking with Carina Chaz, founder of DedCool. She shares how she built a cult-favorite fragrance brand from scratch—starting with DIY formulations. In this episode, she dives into launching during a pandemic, staying profitable without big funding, and how scrappy beginnings shaped her business approach. Carina also opens up about expanding fragrance into lifestyle products, building genuine brand loyalty, and why community is at the heart of DedCool’s success. Enjoy!
To connect with Carina on Instagram, click HERE.
To connect with Dedcool on Instagram, click HERE.
To check out Dedcool, click HERE.
To connect with Siff on Instagram, click HERE.
To connect with Siff on Tiktok, click HERE.
To learn more about Arrae, click HERE.
To check out Siff’s LTK, click HERE.
To check out Siff’s Amazon StoreFront, click HERE.
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.com
Caraway’s cookware set is a favorite for a reason, it can save you up to $190 versus buying the items individually. Plus, if you visit Carawayhome.com/DREAMBIGGER you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/DREAMBIGGER or use code DREAMBIGGER at checkout. Caraway. Non-Toxic cookware made modern.
Get healthy, glowing skin for fall with clean, vegan skin and body care from OSEA. Get 10% off your first order sitewide with code DREAMBIGGER at OseaMalibu.com. You’ll get free samples with every order, and free shipping on orders over $50. Head to OseaMalibu.com and use code DREAMBIGGER.
Head to hellowinx.com/dreambigger for 50% off Winx at Walgreens. That’s hellowinx.com/dreambigger for 50% off.
Get $25 off your first purchase when you go to TheRealReal.com/dreambigger
Produced by Dear Media
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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