In this episode, I sit down with Robin Spires, a designer with over 20 years of experience who has mastered the art of creating unforgettable short-term rental spaces. What began as a challenging divorce became the spark that launched her into the world of STR design, where she discovered that the real magic isn’t just in style—it’s in crafting an experience guests can’t stop talking about.

Robin shares some of her most creative strategies, from handcrafting hot pink gumballs to drilling vintage statues so they blow bubbles—quirky touches that have become signature features in her rentals. These unique design choices don’t just look cool—they turn guests into raving fans who leave glowing reviews and spread the word far beyond Airbnb.

We also dive into the practical side of design. Robin reveals how she studies the competition to identify what’s standard versus what will make a property stand out. She breaks down her philosophy on balancing creativity with budget, proving you don’t need a massive overhaul to create impact—a little spray paint, resourcefulness, and vision can completely transform a space.

From the psychology behind guest experiences to the marketing power of Instagram-worthy design, Robin’s approach is both refreshing and actionable. Her story of reinvention and her practical tips will inspire you to rethink your own short-term rental and see design as more than décor—it’s the key to creating a business that thrives.

HIGHLIGHTS AND KEY POINTS:

[01:05] A short introduction about our guest Robin Spires and shares how her journey from marketing to motherhood, vintage retail, and interior design led her to being an STR host

[03:58] Robin explains how her divorce became the push she needed to finally bring her vision for her farmhouse guest cottage to life, creating a whimsical and one-of-a-kind short-term rental 

[06:37] Robin’s approach to setting realistic budgets before deciding what investments are truly necessary

[08:44] How Robin layers intentional design, playful details, and guest-centered research to create spaces that spark emotional connections

[15:43] Robin’s shares the the most missed marketing opportunities when it comes to design

[17:20] How phasing updates and reusing quality pieces can create a polished design without overspending

[20:01] Robin shares how she reimagines overlooked pieces with creativity while balancing budget, durability, and design vision

[24:11] Robin shares the important pieces that she likes to invest in from a design perspective

[26:36] What are Robin’s go-to places for sourcing commercial-grade products and unique design pieces

[30:23] Robin shares some of the quirky and unconventional design choices she’s incorporated into her projects

[32:06] Robin shares her favorite tips and hacks for designing small spaces on a budget

[34:46] What are the key questions to ask before hiring a designer

[37:43] Robin’s guidance on deciding whether to design yourself or hire a professional

[40:14] The lightning round 

Golden Nuggets:

• "It's so important if this doesn't come naturally for you, partner with someone, collaborate with someone who it is their natural, God given talent.”
• “Even if you don't have all the money in the world, don't be afraid to engage a professional, because this is business for most of us. It's not a hobby, and it's a business expense.”
• “Designing for an STR is not designing for your home. You don't have to like everything.”
• ‘I followed the butt bump principle, and especially in a small space. If somebody is moving around, and bumps their butt on something because they can't get around. I'm out, I'm done. I feel uncomfortable.”
• “Hire out, but be careful who you hire.”
• “You don't have to know everything right now. Don't let perfection be the enemy of good enough. And it doesn't mean that you're good enough won't get better.”
• “Progress over perfection. Perfectionism will eat you alive, it is the thief of joy.”

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