Cheekbone Beauty, founded by Ojibwe entrepreneur Jennifer Harper in 2016, is bringing indigenous women across North America together through lipstick. The Canadian-made cosmetics brand supports First Nations education through the sale of every lipstick, and in its Instagram feed you’ll see hundreds of indigenous and non-indigenous women alike wearing knock-out shades that can rival Nars, M.A.C and Kat Von D. (Just ask Carlene, who kept getting asked what hot pink and coral lipsticks she was wearing the whole time she was in L.A.!)

Find out the inspiring stories behind the shade names, each named after a strong, indigenous woman. Then, hear all about Jenn’s incredible journey in overcoming alcoholism, surviving her brother’s suicide, reconciling her identity and eventually, how she would come to start a socially conscious beauty business as rich in heart as its fashion-forward pigments.

We’ve got the foils (like being rejected during a Dragon’s Den audition) and the fist pump moments (like being invited to a round table on female entrepreneurship by Prime Minister Justin Trudeau), including a new ambassador program (learn more here) set to give dozens of women new skills and financial rewards as they help Cheekbone Beauty rise to the top.

*Unless otherwise stated, all products reviewed are media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and Jill Dunn

Audio production: Olivia Nashmi

Theme song: Cherry Bomb by Saya



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