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Episode 139 - Why Email Marketing Actually Works for Photographers (Real Results + Templates)
Social media keeps changing its rules, but email marketing is something you actually own and control. Shannon Vondy shows how she saved her photography business in 2020 by learning email marketing the right way —making $13,000 in one year just from sending emails to her clients. If you're tired of depending on Instagram and Facebook alone to reach your clients, this episode will teach you how to build real relationships through email that lead to more bookings.
Key Themes:
Own your audience instead of renting it - Why email is safer than social media for reaching your clients
Build relationships, not just send ads - How sharing personal stories gets you more bookings than just promoting your services
Your subscribers actually want to hear from you - Getting over the fear of "annoying" people who signed up for your emails
Make sure your emails get delivered - Simple tricks to land in the inbox instead of spam folders
Create an email routine that works - How to send emails regularly without it feeling like a chore
Turn everyday life into email content - Easy ways to write interesting emails that show your personality
Getting started with email marketing - What platform to choose and how to set up your first email list
Connect with Shannon:
https://www.theemailclub.co
https://www.instagram.com/mrs.vondy
Free Welcome Email Template:
https://www.theemailclub.co/free-email-template2025
Free eBox (1 month of what to say to your email list): https://www.theemailclub.co/ebox-tma-podcast
14 day free trial on TMA to Flodesk: http://themotherhoodanthology.com/flodesk
Join TMA!
Enrollment link - https://themotherhoodanthology.com/photography-mentoring/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Kim:
Site: https://kimbox.com
IG https://www.instagram.com/kimbox
View all episodes
By Kim Box from the Motherhood Anthology
4.7
4949 ratings
Social media keeps changing its rules, but email marketing is something you actually own and control. Shannon Vondy shows how she saved her photography business in 2020 by learning email marketing the right way —making $13,000 in one year just from sending emails to her clients. If you're tired of depending on Instagram and Facebook alone to reach your clients, this episode will teach you how to build real relationships through email that lead to more bookings.
Key Themes:
Own your audience instead of renting it - Why email is safer than social media for reaching your clients
Build relationships, not just send ads - How sharing personal stories gets you more bookings than just promoting your services
Your subscribers actually want to hear from you - Getting over the fear of "annoying" people who signed up for your emails
Make sure your emails get delivered - Simple tricks to land in the inbox instead of spam folders
Create an email routine that works - How to send emails regularly without it feeling like a chore
Turn everyday life into email content - Easy ways to write interesting emails that show your personality
Getting started with email marketing - What platform to choose and how to set up your first email list
Connect with Shannon:
https://www.theemailclub.co
https://www.instagram.com/mrs.vondy
Free Welcome Email Template:
https://www.theemailclub.co/free-email-template2025
Free eBox (1 month of what to say to your email list): https://www.theemailclub.co/ebox-tma-podcast
14 day free trial on TMA to Flodesk: http://themotherhoodanthology.com/flodesk
Join TMA!
Enrollment link - https://themotherhoodanthology.com/photography-mentoring/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Kim:
Site: https://kimbox.com
IG https://www.instagram.com/kimbox
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