What if offering artwork actually saved you time instead of taking it? Marie Elizabeth transformed her photography business from $99 sessions into a sustainable full-time career by working just 4-6 days a month with average sales of $3,000-$4,000. In this episode, she walks through the five critical pitfalls that keep photographers from profitable artwork sales and exactly how to avoid them.

Topics Covered

The Time Myth and Why Artwork Creates Freedom Discover why offering artwork with ordering appointments actually frees up your schedule, allowing you to work with fewer clients at higher price points while creating real margin in your life.

Not Integrating Artwork Into Every Touch Point Learn why artwork can't be an afterthought and how to weave it naturally into your website, discovery calls, planning appointments, and ordering sessions so clients expect it from the start.

Overwhelming Clients With Too Many Options Find out why Marie only offers three artwork options and how simplicity converts while lengthy product menus push clients toward digital files.

Not Sharing About Artwork Enough Understand the marketing strategy behind consistent artwork visibility, including sharing about products regularly on Instagram and featuring them throughout your website.

Leaving Clients to Make Decisions Alone See why busy luxury clients need guided ordering appointments to actually follow through on purchasing artwork instead of defaulting to digital files.

Not Believing in Your Offerings Explore the mindset work that helped Marie go from $99 sessions to confidently presenting $4,000 albums, including practical strategies like affirmations and focusing on value over price.

Marie's Marketing Strategy Learn the specific tactics Marie implemented—SEO, blogging, and consistent Instagram presence—that transformed her booking rate and attracted ideal clients ready to invest in artwork.

Referenced in This Episode

HoneyBook - Client management platform

Indie Print Co - Premium album supplier

Marie's Photography Resources - Courses and templates

Luxe & Legacy Podcast - Co-hosted by Marie Elizabeth and Amber Courtney

Guest Bio: Marie Elizabeth

Marie Elizabeth is a motherhood photographer, educator, and co-host of the Luxe & Legacy Podcast. After transitioning from teaching, she built a thriving photography business working 4-6 sessions per month with average sales of $3,000-$4,000, primarily in artwork. She specializes in helping photographers create luxury businesses rooted in artistry, exceptional client experience, and profitable workflows.

Connect with Marie:

Instagram: @marie.elizabeth.photo

Website & Courses: marie-elizabethphotography.com

Podcast: Luxe & Legacy (with Amber Courtney of Light Livin Photography)

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