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From YouTube Workouts to a Global Brand: Cassey Ho on Blogilates, Dupe Culture, and Online Criticism
On today’s episode, I am speaking with Cassey Ho and we get into her journey from teaching pop pilates classes at a local gym to building a global fitness and fashion empire - her journey is anything but ordinary. As the founder of Blogilates and POPFLEX, Cassey shares how she followed her heart and turned her creativity into a thriving brand. She opens up about the early days of YouTube, navigating online criticism, and the rise of “dupe culture” after seeing her own designs copied by other retailers. She also dives into protecting her work through patents, balancing business with her husband and COO Sam, and why she still swears by mat pilates over the reformer craze. Honest, inspiring, and full of hard-earned wisdom, this conversation is a masterclass in staying authentic while scaling a dream. Enjoy!
To connect with Cassey on Instagram, click HERE.
To connect with POPFLEX on Instagram, click HERE.
To shop POPFLEX, click HERE.
To connect with Siff on Instagram, click HERE.
To connect with Siff on Tiktok, click HERE.
To learn more about Arrae, click HERE.
To check out Siff’s LTK, click HERE.
To check out Siff’s Amazon StoreFront, click HERE.
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
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Use code DREAMBIGGER at checkout for 15% off your entire order at www.vionicshoes.com when you log into your account. 1 time use only.
The founder, Kourtney of Kale Me Kourt Nutrition, gave us a special promo code for you to use – DREAMBIGGER for $1500 off the program at kalehealth.com. Jump on a free info call with one of their specialists and make sure it’s the best fit for you. And don’t forget to use the promo code to save when you join the fun.
Curology is giving Dream Bigger listeners a special link to try DayPrime for FREE when your subscribe, just pay $5.45 shipping and handling!
Produced by Dear Media
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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By Siffat Haider
4.7
590590 ratings
On today’s episode, I am speaking with Cassey Ho and we get into her journey from teaching pop pilates classes at a local gym to building a global fitness and fashion empire - her journey is anything but ordinary. As the founder of Blogilates and POPFLEX, Cassey shares how she followed her heart and turned her creativity into a thriving brand. She opens up about the early days of YouTube, navigating online criticism, and the rise of “dupe culture” after seeing her own designs copied by other retailers. She also dives into protecting her work through patents, balancing business with her husband and COO Sam, and why she still swears by mat pilates over the reformer craze. Honest, inspiring, and full of hard-earned wisdom, this conversation is a masterclass in staying authentic while scaling a dream. Enjoy!
To connect with Cassey on Instagram, click HERE.
To connect with POPFLEX on Instagram, click HERE.
To shop POPFLEX, click HERE.
To connect with Siff on Instagram, click HERE.
To connect with Siff on Tiktok, click HERE.
To learn more about Arrae, click HERE.
To check out Siff’s LTK, click HERE.
To check out Siff’s Amazon StoreFront, click HERE.
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
Head to hellowinx.com/dreambigger for 50% off Winx at Walgreens, that’s hellowinx.com/dreambigger for 50% off
Go to getcanopy.co to save $25 on your Canopy Humidifier purchase today with Canopy’s filter subscription. And look for other Canopy products such as the Canopy Bath and Shower Filter.
Use code DREAMBIGGER at checkout for 15% off your entire order at www.vionicshoes.com when you log into your account. 1 time use only.
The founder, Kourtney of Kale Me Kourt Nutrition, gave us a special promo code for you to use – DREAMBIGGER for $1500 off the program at kalehealth.com. Jump on a free info call with one of their specialists and make sure it’s the best fit for you. And don’t forget to use the promo code to save when you join the fun.
Curology is giving Dream Bigger listeners a special link to try DayPrime for FREE when your subscribe, just pay $5.45 shipping and handling!
Produced by Dear Media
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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