It seems everywhere you look like you'll find Cymbiotika—but it's for a good reason. Cymbiotika is changing health and wellness by providing clean, science-backed supplements and products families can comfortably use in everyday life. Aside from their products being some of the purest and most effective on the market, Durana Elmi (Co-Founder and Chief Operating Officer) and her husband, Shahab Elmi (Co-Founder and CEO), are scaling this business like no other. Durana joined in 2019 when the company had one SKU. Under her leadership, the company grew sales to 1 million in 2019, 7 million in 2020, and 14 million in 2022. This year, they are projected to exceed 150 million dollars in sales with 40 SKUs. In this episode, we take a deep dive into Durana's experience and how she could scale at such a high level. We also discuss the importance of being a people-first leader and never giving up on yourself. From immigrating to America from Afghanistan, she fought tooth and nail for everything she has today. Hearing her talk about her very tough relationship with her father, her exceptional relationship with her husband, and how she manages to prioritize her relationship, her children, and her craft is inspiring on a level I didn't expect. Grit and grace always. I know you'll fall in love with Durana the way I did. Enjoy!

 

Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode

 

 Visit cymbiotika.com and use code BEST for 15% off sitewide or create your custom bundle and get up to 45% off.

 

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