Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

July 20 What Eric Learned From Hosting A 9-10 Figure AI Operators Dinner
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric break down what Eric learned hosting a dinner of 9-10 figure AI operators, and why AI is forcing companies to redesign compensation. They get into AI margin expansion showing up in boring workflows, the burnout wave hitting tech, and how to keep pay fair when AI-native A-players produce 5-10x output. A candid episode on incentives, culture, and looking after your team while everything changes.
Key takeaways
◾9-10 figure operators would rebuild recruiting and ops AI-native first
◾AI-native A-players break same-title salary bands
◾Margin wins are hiding in boring workflows, not sexy demos
Chapters
00:00 What a 9-10 figure AI operators dinner revealed
03:07 AI margins and compensation
07:32 Burnout and the tech survey
15:18 AI productivity and fair pay
17:30 Fairness, sacrifice, and culture
21:45 Supporting sick team members
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
26 min
July 16 How We're Raising Money for SingleBrain (The Clean Story for VCs)
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric and Neil go behind the scenes on raising for SingleBrain: building a clean story for VCs, what the numbers have to say, and how to position a services-plus-software narrative. They cover conference networking that actually compounds, managed revenue agents as a new service line, and why creators are becoming real channel partners that drive B2B pipeline, not just awareness.
Key takeaways
◾VCs buy a clean story before they buy the numbers
◾Managed revenue agents are a new service line
◾Creators are becoming channel partners, not just reach
Chapters
00:00 Raising for SingleBrain
08:49 A clean story for VCs
12:19 Conference networking strategy
13:11 Managed revenue agents
20:32 Creators as channel partners
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
25 min
July 15 Your Website Has to Sell Before the Sales Call
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric argue the B2B website is turning into a sales rep, a proof engine that has to sell before the sales call. From there the conversation turns to investing and business economics: betting on SpaceX, treasury strategy, debt versus venture, and the mechanics of buying distressed businesses. A candid look at how operators think about risk, leverage, and where durable value gets created.
Key takeaways
◾Your website has to sell before the sales call
◾Debt vs venture changes who controls the outcome
◾Distressed businesses can be the best entry point
Chapters
00:00 Websites are becoming sales reps
02:09 Betting on SpaceX
05:53 Debt versus venture
10:49 Buying distressed businesses
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
21 min
July 14 Your Brand Is Invisible in AI Search (Here's the Fix)
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Neil and Eric dig into AI search visibility: why your brand may be invisible when buyers ask ChatGPT, how organic click behavior is changing, and what still moves revenue. They react to Kai-Fu Lee's prediction that 50% of companies will need new leadership and that 95%+ of AI transformations fail, then break down a survey showing 89% of teams now give AI agents write access, up from 52%, and what that means for security, governance, and permissioning.
Key takeaways
◾Track visibility in answer engines, not just Google
◾95% of AI transformations fail by bolting AI on the edges
◾Agent write-access is exploding, so is the security opportunity
Chapters
00:00 Your brand is invisible in AI search
04:27 AI leadership shift (Kai-Fu Lee)
10:20 Bottom-funnel marketing wins
12:50 AI permissions and security
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
18 min
July 13 Software Is Becoming Marketing
Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric explain why software itself is becoming the best marketing channel: free tools, calculators, agents, and lightweight products now do the demand-gen work blog posts used to do. They break down how every feature launch becomes a marketable moment, why free products drive outsized buzz, and how conferences and events still generate real pipeline when you show up to give rather than sell. Plus how they think about valuing AI-pilled talent and staying focused.

Key takeaways
◾Software is the new lead magnet, not the PDF
◾Every feature launch is a marketable moment
◾Win the hallways at events, don't just speak

Chapters
00:00 Software is becoming marketing
03:03 Free products drive buzz
06:59 Events and conferences as lead gen
14:41 Valuing AI-pilled talent
19:58 Vision boards and focus

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

26 min
July 09 Palantir's Best Marketing Strategy Is Not Talking About Palantir
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric breaks down what Marc Andreessen calls the single best marketing strategy he has ever seen: Alex Karp goes on CNBC and talks about the military, super intelligence, and AI sovereignty while barely naming his own company, and the number behind it is striking. They contrast it with Snap, where Evan Spiegel talked up the future of his 2,000 dollar Spectacles instead of the product and watched a billion in market cap evaporate. From there it is Jason Lemkin's ICONIQ quota data, the reports Neil actually reads every morning, his "you have a budget problem, not a money problem" framework, and the command through negation directive Eric now sends four times a day. They close on Skills Dojo, their new free GitHub for marketers. The strategy is hiding in plain sight, and the number proves it works.
Key takeaways
◾Talk about what people care about and let your company sit attached to it
◾Thought leadership can outpull product marketing with enterprise buyers
◾Chase specific, actionable reports over dashboards that just look busy
Chapters
00:00 Karp never mentions Palantir
01:00 The best strategy Andreessen's seen
01:27 The Seinfeld method
01:37 Nobody read the S1
01:48 Thought leadership beats product 3-to-1
02:10 Why Karp owns the mindshare
03:04 When it backfires: Snap Spectacles
04:30 Snap's market cap collapse
05:02 The shocking sales quota data
06:38 What the quota shift means
07:49 AI SDRs and deal revivers
08:26 The all-in-one CRM sprawl
09:55 The reports Neil actually reads
11:27 RFP counts by region
14:21 Signal, not dashboards
14:50 "You have a budget problem"
18:03 Jamie Dimon: no money problem
19:41 Command through negation
20:52 Getting your team to take risks
22:00 Skills Dojo: GitHub for marketers
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
✅ Subscribe for Daily Marketing Insights!
27 min
July 08 The Data Is In: AI Is Creating Jobs, Not Killing Them
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric pulls up a Financial Times chart showing that the companies spending most on AI are hiring more people, not fewer, and he and Neil use it to take apart the everyone-loses narrative. Neil recounts debating Search Atlas co-founder Monik, who is convinced AI will gut white collar work, and explains why he is seeing the exact opposite across thousands of client companies. They run the historical receipts on radiology, ATMs, and the spreadsheet, argue over whether Google is simply bloated, and look at why HighLevel scaled from 2,000 to roughly 3,000 staff. A detour into an employee who stole from both their companies turns into a lesson on where to spend your attention. The headline fear is loud, but the data underneath tells a different story.
Key takeaways
◾Companies with the highest AI adoption are growing headcount, not cutting it
◾Efficiency raises demand, so you end up needing more engineers
◾Every past automation scare created more jobs than it destroyed
Chapters
00:00 The FT chart everyone misreads
00:52 We're only seven months in
01:20 The white-collar reduction debate
02:26 Why Google looks bloated
03:27 Efficiency means more engineers
04:14 Do more or charge less
05:04 AI creates abundance, not scarcity
05:49 Radiology, ATMs and spreadsheets
06:34 Who pays if the jobs vanish?
08:13 The AI bubble chart
09:25 Only 12 of 8,000 are AI-pilled
09:55 HighLevel's jump to 3,000 staff
11:33 Most companies only do table stakes
12:14 The employee who stole from both
14:42 The lesson: just move on
15:14 The billionaire who destroys rivals
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
✅ Subscribe for Daily Marketing Insights!
20 min
July 07 Who Controls Your AI Marketing Stack? (AI Sovereignty)
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
After Anthropic quietly shipped a Figma competitor and handed Figma only a basic version of its updated design tool, Eric and Neil dig into the David Sachs warning that is rattling founders: feed the frontier labs all your context and data, and you hand them everything they need to compete with you. They walk through why Claude keeps your context after you leave, why GLM 5.2 on Open Router runs a fraction of the cost, and Microsoft's 2.5 billion dollar "your data is your data" pitch. The conversation turns to the forward deployed marketer, the two clashing cultures inside every agency right now, and why some AI-forward shops are trading at more than 30 times profit. Eric even demos the business video game he built over a weekend. The tools are incredible, but whose competitor you become depends on what you give away.
Key takeaways
◾Whoever holds your context and data can build your competitor
◾Open weights like GLM 5.2 buy you control and far lower cost
◾AI native is a culture, not a tool your team quietly ignores
Chapters
00:00 Who controls your AI stack
00:22 Anthropic undercuts Figma
00:38 David Sachs on AI sovereignty
01:28 Why Claude keeps your context
01:51 Open weights save money and control
02:11 The Figma board bombshell
03:26 Microsoft's $2.5B data promise
04:12 Trusting the frontier labs less
05:35 GLM 5.2 and Open Router
06:03 Eric's business video game
09:27 The forward deployed marketer
10:42 Two cultures under one roof
12:54 AI as truth revealer
13:52 Agency valuations getting cut
15:04 Buying agencies for 2x profit
18:02 When you still need account managers
20:50 Marketing region by region
21:41 The relationship-first culture
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
✅ Subscribe for Daily Marketing Insights!
28 min
July 06 The AEO Panic Is Here — And It's The Best Thing To Happen To SEO
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric opens with Eli Schwartz's viral take that the AEO panic is the best thing to happen to SEO budgets in years, and he and Neil unpack why every CMO is suddenly fighting over who owns answer engine optimization. They dig into why brands keep asking to just buy a tool like Profound, why publishing AI listicles is the new keyword stuffing, and how ChatGPT actually only crawls your own site a fraction of the time. Neil shares real agency data on the gap between SEO and GEO budgets that surprises even Eric, then they test which agencies the LLMs actually cite, from Seer and Wil Reynolds to iPullRank. They land on why brand, an omni-channel presence, and a human in the loop still decide who wins. The panic is real, but the money is not moving where you think.
Key takeaways
◾AEO and SEO are far more tightly linked than the panic suggests
◾LLMs weigh what the whole web says about you, not just your own site
◾Buying a tracking tool is not a strategy when everyone can buy it too
Chapters
00:00 The AEO panic explained
01:04 When SEO lived inside product
01:55 Why SEO budgets aren't shifting yet
02:50 What the panic really is
03:37 Losing pitches without technical SEO
04:15 "Can't we just buy a tool?"
04:49 Why publishing listicles fails
06:26 Software and services converge
07:22 Query fanouts and getting cited everywhere
09:22 SEO vs GEO budgets: 11x apart
11:12 Testing the agency queries
12:42 Profound pivots to done-for-you
13:44 Is the data really cleaner?
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
✅ Subscribe for Daily Marketing Insights!
18 min
July 02 Founder Mode Is Real (And Airbnb, Flexport & Apple Prove It)
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire
Eric and Neil open on "founder mode" — Brian Chesky stripping out professional C-suite layers at Airbnb, the Flexport founder returning to reignite growth, and Steve Jobs' comeback at Apple — arguing that every time a founder retook the wheel, the company accelerated. They answer two live audience questions: whether AI will disrupt B2B video agencies (reinvest efficiency gains into more value, don't drop prices) and whether CPG multiples will overtake SaaS. The episode closes with an early read on ChatGPT's advertising platform, a candid crypto-vs-SaaS-vs-AI sentiment check, and Warren Buffett's rule on long-term holding.
Key takeaways
◾ Founder mode beats hired-management mode — Airbnb, Flexport and Apple all prove the pattern
◾ AI won't kill video agencies, but it exposes the ones not delivering value — reinvest the gains, don't cut prices
◾ ChatGPT ads are an early-mover window — 900M weekly users, ~25¢ clicks, get in before the cost rises
Chapters
0:00 Founder mode: Airbnb, Flexport, Apple
1:21 Will AI kill video agencies?
5:07 CPG vs SaaS multiples
5:53 ChatGPT ads and LLM traffic
8:43 Crypto vs SaaS outlook
13:14 Warren Buffett: invest in yourself
𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.
🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel
📩 Free Resources
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/
✅ Subscribe for Daily Marketing Insights!
19 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.