Rebranding and Breaking Out of the “Influencer Mold,” With Sarah Baus

Episode 230: This week, Nat's sitting down with a woman who seemingly does it all. We're talking about someone who has a chemistry degree, worked at a research lab right out of college, was a retail manager, was an assistant to a marketing freelancer, and is now a content creator with over 600,000 followers on TikTok, Sarah Baus! Sarah takes us on her own, "Era's Tour," discussing her work experiences and how one viral budget laundry hack, Tiktok, gained her millions of views and thousands of followers over night. Sarah talks about how she went from creating niche content to becoming a multi-faceted content creator, as well as her process of rebranding her podcast, Mutual Friends Podcast. From being coined the "least funny person" in her family to becoming "the only person who gets paid to be funny," Sarah walks us through her experience of breaking the influencer mold and creating content around the things she loves. 

Please be sure to rate, follow, review and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Sarah @sarahebaus on Tiktok, Instagram and Youtube and her podcast, @mutual.friends.podcast on Instagram. 

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