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66: LIVE FROM KBIS! The Future of Luxury Baths: Tech Advances & Entrepreneurial Lessons with BainUltra.

In this special live edition of the Designer Within Podcast recorded from the floor of KBIS 2025 in Las Vegas, host John McClain welcomes Jean-Michel LeBeau and Kim Frechette from Bain Ultra. Together, they discuss the fearless entrepreneurial spirit and innovation driving Bain Ultra’s focus on wellness through luxury bath products. 

Learn about the importance of storytelling in design, the future of the luxury bath industry, and actionable tips for integrating wellness into your design projects. 

Whether you're a homeowner, a design professional, or a business owner, this episode is packed with inspiration and practical advice.

00:00 The Essence of Fearlessness in Business
00:34 Introduction to the Designer Within Podcast
01:29 Live from KBIS: A Unique Podcast Experience
02:44 Meet the Guests: Jean-Michel LeBeau and Kim Frechette
02:56 Bain Ultra: Wellness and Innovation in Bath Design
06:26 Jean Michel's Entrepreneurial Journey
13:10 The Future of Luxury Bath Industry
15:58 Innovative Bath Products and Their Benefits
21:41 Entrepreneurial Advice for Designers
23:42 Embracing the MVP Mindset
24:25 The Power of Originality in Design
25:10 Overcoming Fear in Entrepreneurship
26:38 Trends and Innovations in Interior Design
31:10 The Importance of Collaboration in Design
36:43 Sustainability and Future Innovations
39:32 Final Thoughts and Takeaways

More about BainUltra:

Website: https://www.bainultra.com/

Instagram: https://www.instagram.com/bainultra/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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Welcome to Episode 65 of The Designer Within Podcast, where host John McClain explores the intersection of creativity and intentional design in home and life.

This episode features special guest Barb Davids, a digital marketing and SEO expert from Compass Digital Strategy, who breaks down SEO in an easily understandable format for interior designers and other creatives. Barb discusses the importance of blogging for SEO, optimizing website images, the role of Google Business Profile, and basic tips for boosting website ranking. 

She also covers the impacts of AI on SEO and provides insights on running effective ads. This episode is packed with actionable advice for designers looking to enhance their online presence and attract more clients through SEO.

Here is a rundown of what you will learn in this action packed episode:

• Understanding and starting with SEO
• The importance of blogging for SEO
• Visual aspects of website affecting SEO
• Using Google My Business for SEO
• Ads for SEO and business growth
• Diversifying geography and platforms for SEO

Timeline:

02:15 Upcoming Events and Social Media Engagement

03:38 Introduction to Special Guest: Barb Davids

05:04 Understanding SEO for Designers

10:05 Blogging for SEO Success

15:20 Optimizing Images and Google Business Profile

20:15 Link Building and Diversifying SEO Strategies

32:08 User-Friendly Website Management

32:23 SEO Services for Clients

33:22 The Role of Ads in SEO

35:11 Effective Ad Strategies

39:07 Common SEO Mistakes

41:27 AI and the Future of SEO

48:13 Optimizing Website Structure

53:02 Expanding Geographic Reach

56:37 Finding the Right Keywords

59:22 Working with Barb for SEO Success

Barb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 years of experience.  She's not here for the fluff – Barb's passion lies in providing direct, results-oriented digital marketing solutions for ambitious business owners. She has helped them get 256% more organic search traffic, 22% more leads and 51% more sales from Google organic search. When she's not behind the laptop, she's out running with her dog, Stone, in whatever city she's digital nomading at the time.

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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In this episode of The Designer Within Podcast, host John McClain chats with Mina Duque from Duke Renders about the significant impact photorealistic renderings can have on an interior design business. 

They delve into Mina's journey from handling her design business to heading client success at Duke Renders and discuss the external support and benefits that outsourcing renderings can bring to designers. 

They cover how renderings can speed up project approvals, enhance client presentations, and even act as a powerful marketing tool. Mina highlights the importance of delegating to the right people and setting clear expectations, while John shares his insights on incorporating rendering costs into design fees and making a profit.

Whether you’re new to using renderings or looking to integrate them further into your operations, this episode provides valuable strategies and tips for maximizing their potential.

00:51 Guest Introduction: Mina from Duke Renders

03:43 The Importance of Delegation in Interior Design

07:30 Benefits of Photorealistic Renderings

13:24 The Onboarding Process with Duke Renders

20:00 Customization and Unique Design Solutions

22:36 Using Renderings for Client and Trade Communication

23:37 Monetizing Rendering Services

24:35 Transparent Pricing Strategies for Designers

26:17 Incorporating Renderings into Design Fees

27:39 Identifying the Right Clients for Renderings

28:50 Maximizing Profit from Renderings

29:18 The Importance of Deliverables

29:53 Using Renderings for Client Reassurance

31:36 Renderings as Marketing Tools

34:54 Cost and Packages for Renderings

39:26 AI in the Design Industry

43:10 Final Advice and Contact Information

For more information on Mina and Duke Renders:
Instagram: https://www.instagram.com/dukerenders/
Website: https://www.dukerenders.com/interiors/home

Become a Luxury Interior Designer
Find, Service, and Profit With Luxury Design Projects

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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In episode 63 of The Designer Within Podcast, recorded LIVE as he walks the streets of ever-inspiring Italy, host John McClain shares his transformative experiences from a trade show in Verona to the picturesque streets of Florence, and finally, the bustling city of Milan on a solo soul finding trip through Italy.

John reflects on much-needed inspiration and offers insights on refueling creativity, maintaining originality, and setting realistic expectations in the business world. Key lessons include the importance of stepping out of routine to find inspiration, standing firm on pricing and deliverables, and balancing creative passion with business acumen. 

Join John as he uncovers invaluable lessons for both personal and professional growth.

0:00 - Introduction to the episode and podcast 

1:30 - Description of Italy trip and inspiration behind the episode 

4:45 - Recapitulation of a challenging past year 

6:00 - Initial experiences in Verona: Trade show and meeting people 

7:30 - Walking through Florence and finding inspiration 

10:15 - Embracing personal time and solo travel 

13:20 - An epiphany by the Duomo in Florence 

15:45 - Importance of soaking in moments and scenes 

17:30 - Recording an unscripted episode 

19:10 - Finding inspiration as a designer 

22:00 - Encouragement to create unique ideas and stand firm in creativity 

25:40 - Perils of social media: Copying and regurgitation 

28:15 - Designing beyond clients' comfort zones 

30:00 - Capturing live experiences in Italy 

35:50 - Revelation about expectations and mindset 

39:10 - Episode closes in Milan with more reflections on design and creativity

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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In episode 62 of The Designer Within Podcast, hosted by John McClain, we delve into the world of brand collaborations and PR strategies. John chats with Jocelyn Hutt, a seasoned marketing and PR expert, about effective brand partnerships, storytelling in design projects, and the importance of both regional and national PR. 

Jocelyn shares invaluable tips for designers and creatives on how to elevate their projects and visibility, emphasizing the importance of high-quality photography, detailed product shots, and the power of in-person connections. 

Whether you're a design professional aiming to grow your business or someone interested in better promoting your work, this episode is packed with actionable insights to help you succeed. 

Tune in for a masterclass in PR and marketing!

01:19 Introduction to Today's Episode and Guest

01:40 Deep Dive into Brand Collaborations and PR Strategies

03:33 Meet Jocelyn Hutt: PR and Marketing Expert

04:49 Jocelyn's Journey in the Design Industry

11:50 The Importance of Relationships in PR

21:54 Collaborating with Brands: Tips and Benefits

29:13 The Power of In-Person Connections

29:47 Trade Shows and Grassroots Campaigns

30:40 Navigating Magazine and Media Relationships

33:43 Understanding PR Firm Costs and Benefits

36:50 Effective Social Media and Blogging Strategies

38:25 Building Designer Communities

40:05 Becoming a Publicist's Favorite Client

42:16 The Importance of Storytelling in PR

47:19 Setting Realistic Expectations with PR Firms

51:46 The Value of Regional Publications

53:49 Final Thoughts and Contact Information

For more information on The Hutt Group or to contact Jocelyn and her team directly: [email protected]
Website | www.hutt.group
Instagram Handle | https://www.instagram.com/jocelynhutt/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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The Designer Within Podcast Episode 61: How to Create A True Client-Centric Design with Michael Mitchell

In this episode of the Designer Within podcast, host John McClain discusses the art of creating client-centric designs with Michael Mitchell. They explore Michael's approach to blending diverse styles, his extensive sourcing trips, and the importance of understanding clients' unique stories. 

Michael shares insights on managing client expectations, the power of intentional mix-and-match decor, and the value of transparency in the design process. The episode also highlights Michael's philanthropic efforts and his philosophy of giving back to the community. 

A must-listen for designers and homeowners alike, this episode is packed with practical advice and inspiring stories.

00:00 Introduction to Eclectic Design

00:40 Welcome to the Designer Within Podcast

01:59 Navigating Client Relationships

03:07 Los Angeles Wildfires: A Personal Note

06:20 Introducing Michael Mitchell

08:11 Michael Mitchell's Design Journey

14:28 The Art of Mixing Styles

16:16 Client-Centric Design Philosophy

18:20 Understanding Client Needs

29:30 Managing Client Expectations

31:54 Setting Expectations with Clients

32:41 Transparency in Client Communication

34:01 Handling Delays and Issues

38:26 Unique Sourcing and Design Philosophy

49:12 Philanthropy and Giving Back

57:46 Conclusion and Contact Information

For more information on Michael Mitchell:
Website: https://www.michaelmitchellinc.com/
Instagram:  https://www.instagram.com/michaelmitchelldesigner/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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Designing Your Best Year: Embracing Purpose, Progress, and Peace in 2025

In this episode of the Designer Within Podcast, host John McClain explores the crucial difference between being busy and being productive. He introduces the concept of aligning tasks with one's goals through a decision filter focusing on purpose, progress, and peace. 

John explains the revamped podcast format, which will now cater to interior designers, homeowners, and general listeners, offering insights for improving both personal and professional lives. 

The episode emphasizes the importance of intentionality, self-care, and thoughtfully selecting commitments that truly serve one's wellbeing and objectives. John also shares practical tips for prioritizing tasks, delegating effectively, and maintaining a balanced, fulfilling life. 

Join John in making 2025 a year where you say yes to what serves you and no to what doesn't.

00:00 Introduction: Busy vs. Productive

00:30 Welcome to The Designer Within Podcast

01:23 Podcast Evolution and New Format

03:29 Exciting New Content and YouTube Plans

06:05 Episode Focus: New Year, New Priorities

07:14 Decision Filter: Purpose, Progress, and Peace

17:36 Real-Life Application of the Decision Filter

22:06 Prioritizing Tasks and Avoiding Busy-ness

26:34 Self-Care and Personal Well-being

37:07 Conclusion and Final Thoughts

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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In Episode 59 of the Designer Within Podcast, host John McClain continues his insightful conversation with Sarah Lynn Brennan. They delve deeper into the creation and ongoing success of Sarah's design showroom, 'All Things Home,' located in North Carolina. 

Sarah shares the unplanned journey of opening her showroom, how strategic partnerships played a vital role in its development, and the innovative business model designed to make luxury design accessible. 

The discussion also covers practical advice for interior designers looking to build strong brand partnerships, understanding market needs, and creating diversified revenue streams. 

Tune in for a masterclass in growing your design business and fostering meaningful industry relationships.

00:00 Introduction to The Designer Within Podcast

00:56 Recap and Introduction to Part Two with Sarah Lynn Brennan

02:07 Sarah's Journey to Opening Her Own Showroom

03:44 Building Partnerships and Overcoming Challenges

05:09 Creating Accessible Luxury Design

08:51 Balancing Full-Service and Retail Offerings

18:38 The Importance of Strategic Partnerships

23:32 Masterclass in Growing Your Business

24:22 The Power of In-Person Meetings

24:56 Offering Solutions and Building Relationships

27:26 Deliverables: Physical and Experiential

28:04 Setting Expectations and Milestones

34:57 Balancing Business and Personal Life

38:19 Final Thoughts and Gratitude

MORE ON SARA LYNN BRENNAN:
Website: https://saralynnbrennan.com/
Instagram: https://www.instagram.com/saralynnbrennan/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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In this episode of the 'Designer Within' podcast, John McClain interviews Sara Lynn Brennan, a successful interior designer who transitioned from being a middle and high school science teacher to running her own multi-million dollar design business. 

Sara shares her early business mistakes and emphasizes the importance of establishing structured processes and having hard conversations with clients. She discusses her journey from DIY projects to handling large-scale renovations, the evolution of identifying luxury clients, and the significance of clear, value-driven client communication. 

Sara also highlights the pivotal role of social media in maintaining visibility and attracting clients. The episode includes a deep dive into Sara's business approach, client management strategies, and her perspective on authenticity and transparency in the design industry.

00:00  Welcome to The Designer Within Podcast

02:18 Reflecting on 2024 and Planning for 2025

04:01 Introducing Sara Lynn Brennan

05:09 Sarah's Journey from Teacher to Designer

07:59 The Importance of Processes in Business

16:19 Finding the Right Clients

27:32 Attracting the Right Clients

28:34 Sharing Your Story and Processes

29:16 Navigating Social Media During COVID

30:25 The Power of Authenticity

38:01 Defining Luxury Clients

41:47 Understanding Client Needs

46:26 Balancing Boldness and Sensitivity

51:17 Conclusion and Teaser for Next Episode

MORE ON SARA LYNN BRENNAN:
Website: https://saralynnbrennan.com/
Instagram: https://www.instagram.com/saralynnbrennan/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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In this episode of The Designer Within podcast, host John McClain chats with Leonardo Ledesma, founder of Art Seen, an art advisory and curatorial service based in Los Angeles.

Leonardo shares his journey from studying architecture to creating a successful art advisory firm that caters to designers, architects, and collectors. They discuss the organic growth of Art Seen, the importance of engaging and personalized client relationships, the role of technology in the art business, and the evolving demands of both residential and commercial art projects.

Leonardo also offers insights into selecting art for different spaces, the significance of good lighting, and building long-term client trust. The episode wraps up with details on Art Seen's upcoming participation in SCOPE Miami and a recent collaboration with Genesis.

This conversation is full of valuable lessons and inspiration for interior design business owners looking to integrate art into their projects.

00:00 Introduction to The Designer Within Podcast

00:43 Meet Leonardo Ledesma: Founder of Art Seen

02:02 Leonardo's Journey from Architecture to Art

05:06 The Business of Art: Challenges and Triumphs

09:33 Evolution of Art Scene: From Analog to Digital

13:51 Finding and Representing Unique Artists

14:54 Collaborating with Designers and Architects

17:05 Art for Residential vs. Commercial Spaces

19:13 Advice for New Clients and Designers

20:19 Establishing Client Relationships

20:48 Addressing Budget Concerns

22:25 Building Trust with Clients

24:36 Advice for Designers

29:10 The Importance of Lighting

31:23 Handling Demanding Clients

34:05 Building Long-Lasting Client Relationships

40:55 Upcoming Events and Projects

43:42 Conclusion and Contact Information

For more on Leonardo and Art Seen:

Website | https://www.laartseen.com

Instagram Handle | https://www.instagram.com/artseenla/ 

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint

📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ



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