What could you do in 16 hours a week? Well, my guest today is going to share how she built and sustained a business with just that – first out of necessity but then out of desire. Shay Cochrane is a major proponent of NOT neglecting your life to be profitable. You can be a whole person while still building a successful business. 

Shay’s wildly popular stock images subscription business, Social Squares, is evidence of that. Shay works just 16 hours a week so she can get back to being a human and mom and wife. Shay wants to encourage other entrepreneurs to tune out those distracting outside voices and dial into what you really want. You can do things differently, and this conversation will help you see what’s possible.

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It’s easy for us to feel like we’re constantly in creation mode. It becomes a process of churning and burning and our content doesn’t work FOR us, we’re just constantly working ON it. Well, it’s time that changes.

Let's talk about how we can give our content a longer life span so that long after we hit publish, it’s still working for us and bringing us results. My third point in this episode will blow your mind and have you rethink your content creation process forever.

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By the time Leila Hormozi was 29-years old she sold her first business for $50 million. By the age of 30, her portfolio of companies crossed $200M per year in portfolio revenue spanning brick & mortar service, licensing, education, e-commerce and more. 

Those are some massive numbers. There’s no skirting that fact. But does bigger mean better? And does achieving big things = happiness? If you’ve ever achieved a big goal but found that that achievement didn’t automatically result in more happiness for you, keep listening to this conversation with Leila. I’m excited to have her on the podcast to talk about how she’s reframed what it means to be both happy and successful – honestly, the way she described it is life-changing.

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Personal development has become a buzzword in the modern era, with individuals all over the world focusing on and ready to enhance themselves. The market for self-improvement products and services is booming, and it’s easy to become obsessed with the latest strategies, tactics, and techniques for personal growth. 

But there’s one thing that I think keeps getting forgotten in this space where we’re challenged to learn and grow and do… it’s the PERSONAL part of developing. In this episode, we’ll discuss why it’s vital to remember that personal development is about the "personal" aspect as much as it is about the "development." In other words, it’s important to focus on the individualism of the process, rather than simply following generic blueprints.

Get My Book: How Are You, Really?

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Hiring staff, getting office space, working with more and more contractors… These are often regarded as the quote-unquote sexy parts of a business on the rise. But are those steps right for your business? Do you need them to be successful and scale your income GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

We hear a lot of different methods that we can grow as humans, whether it’s hiring a business coach, joining a mastermind, or buying an online course, but it can be super confusing to navigate and it can also be really hard to know what the right investment is or if an investment will be worth it for you. 

In this episode, we’ll talk about different ways you can be mentored throughout your journey and I’ll share my own experiences and investments – some totally worth it, others not so much – and how you can cost it out to make the best decision based on where you’re at, what your goals are, and where you want to go. 

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The words you use to describe and sell and promote your business can honestly make or break it, and yet not many of us start our businesses as skilled wordsmiths. Hiring a copywriter when you’re just starting out isn’t always a budget-friendly option – it certainly wasn’t for my business. Luckily there are resources to help you shape up your copy and pick the right words for the greatest success in your business. Tori Autumn is one of those incredible resources.

Tori Autumn is an email strategist and copywriter committed to helping coaches and course creators grow impactful businesses. In this episode, Tori shares her secrets to high converting copy for emails and sales pages, as well as some strategies to overcome common roadblocks and get out of your own way when it comes to marketing your business as a new entrepreneur. 

Get Tori Autumn’s Essentials for High Converting Homepages Guide

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“Screw morning routines!” It’s kind of hilarious because while I’ve said that, deep down inside I’ve yearned to have one. I’ve believed that maybe a morning routine could unlock that next level of success or that I’m broken because I just can’t stick to a routine. 

Are we screwed if we don’t have a morning routine or if we’re in a season of life where morning routines just aren’t realistic? For a while I thought that was the case until I started incorporating this new idea, and it has been LIFE CHANGING. This episode is all about what to do if a morning routine just isn’t your thing or isn’t plausible in this season of life. 

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Is writing a book a goal you’ve held close to your heart for many years, but you feel like you haven’t had the time or energy or skill to make it happen? 

Chandler Bolt is the CEO of SelfPublishing.com. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business. He’s on the Goal Digger Podcast to dig into the world of writing and self-publishing a book, from narrowing down an idea, the strategies to write a great book in a short amount of time, and how to promote that book, even if you’re not showing up with a massive built-in audience of potential readers. 

Sign up for Chandler Bolt's free live training all about how to write and self-publish a book.

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Why do people always say 'the riches are in the niches'? It's all about the power of specialization, my friend. By focusing on a specific market or industry, you can tap into a highly targeted customer base and charge premium prices for your specialized products and services. And let's be real, who doesn't love the idea of making more money, right?

In this episode, I’ll share 7 tips for identifying and maximizing your niche so you can get specialized and do more of what you love (and what makes you more money!)

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