This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

Think you’ve nailed your summer pricing strategy? Think again.

In this episode, I sit down with Emile Sakhel, an anesthesiologist turned STR revenue genius and founder of Pricing by Mira, live from our 2,200-acre mastermind ranch retreat. We talk about the #1 mistake most hosts make heading into peak season, the psychology behind “hedging,” and a game-changing pricing tactic you’ve probably never heard of: the ELF Method.

Emile manages over $1M in projected revenue for my top two Outer Banks properties, and his approach has consistently outperformed traditional pricing tools and methods. If you want to maximize your bookings and keep ADR high, don’t miss this one!

00:00 – Intro and mastermind setting

01:45 – Emile’s background and W2 exit

03:00 – Becoming a top revenue manager

04:35 – The biggest summer pricing mistake

06:00 – Changing length-of-stay rules

07:25 – Pricing psychology and shorter stays

09:35 – The ELF method for dynamic discounts

10:10 – Applying ELF manually inside Airbnb

12:10 – Why pricing tools aren’t enough

Emile Sakhel

Website: www.pricingbymira.com

Facebook Group: STR Revenue Management by Emile Sakhel

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This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠