WorkParty

Welcome to a special episode of the WorkParty podcast! In today's episode, we're diving deep into the world of marketing and branding with insights from some of the best in the business. Get ready to hear from Lindsey Carter, founder of SET Active; Lauren Ireland, co-founder of Summer Fridays; and Sami Clarke, founder of FORM, as they share their creative strategies for staying relevant in a competitive market.

Guest Highlights:

Lindsey Carter: Learn how SET Active uses innovative influencer marketing strategies, including their unique influencer concierge service, to build strong connections and create impactful PR gifting that tells a story.

Lauren Ireland: Discover the creative marketing techniques behind Summer Fridays, from in-person experiences to standout merchandise. Lauren shares how they create memorable collaborations and build excitement around their brand.

Sami Clarke: Dive into the world of TikTok growth and community development with Sami Clarke. She discusses how FORM leverages TikTok for brand growth and the tools they use to foster a strong, engaged community.

Key Topics Discussed:

Influencer Marketing: Lindsey Carter discusses best practices for influencer seeding and how to make PR gifts memorable and purposeful.

Creative Collaborations: Lauren Ireland talks about unexpected brand partnerships and creating unique in-person experiences to engage the community.

TikTok Strategies: Sami Clarke shares tips for leveraging TikTok to grow your brand and the importance of staying true to yourself on the platform.

Community Building: Learn about the tools and strategies Sami Clarke uses to maintain a vibrant community, including WhatsApp groups and community texts.

Staying relevant in today's fast-paced marketing landscape requires creativity, authenticity, and a deep understanding of your audience. Tune in to hear Lindsey Carter, Lauren Ireland, and Sami Clarke share their expert advice on navigating these challenges and keeping their brands at the top of the game.

If you enjoyed this episode, be sure to subscribe to the WorkParty podcast for more inspiring stories and practical advice from leading women in business. Don’t forget to leave a review and share this episode with your network!

Produced by Dear Media

See Privacy Policy: https://art19.com/privacy
California Privacy Notice: https://art19.com/privacy#do-not-sell-my-info
PR Partner https://laruepr.com

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Have you ever wondered what it takes to successfully raise capital for your business?

In this special mash-up episode of the WorkParty podcast, we dive deep into the world of fundraising with insights from two remarkable women who have navigated the complex landscape of venture capital. Join us as we feature highlights from our conversations with Maggie Sellers, founder of @hotsmartrich™, investor, and advisor, and Babba Rivera, founder & CEO of Ceremonia. Both have successfully raised capital and built thriving businesses, and they are here to share their invaluable experiences and advice.

Segment 1: Maggie Sellers

1. Navigating Crowded Markets: Maggie shares her thoughts on entering crowded industries and whether being a disruptor is always the best path.

2. Current Fundraising Landscape: She provides insights on the current state of the fundraising market and what it means for new and existing businesses.

3. Valuation Importance: Maggie emphasizes why realistic valuations are crucial and how they can impact your fundraising success.

Segment 2: Babba Rivera

1. Fundraising Essentials: Babba breaks down the three key elements you need to nail when pitching to investors.

2. Calculating Your Raise: She offers practical advice on determining how much money to raise and why adding a buffer is crucial.

3. Investor Red Flags: Babba highlights some common red flags that can turn investors away and how to avoid them.

Produced by Dear Media

See Privacy Policy: https://art19.com/privacy
California Privacy Notice: https://art19.com/privacy#do-not-sell-my-info
PR Partner https://laruepr.com

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Ever wondered what it takes to turn your dreams into reality? In this captivating episode of WorkParty, we’re pulling back the curtain on the personal and professional life of Marina Middleton, the dynamic CEO of Create & Cultivate. Join Marina and Jaclyn Johnson as they delve into Marina’s inspiring journey, from her humble beginnings to leading one of the most influential platforms for women in business.

Get an intimate look at the challenges Marina has faced, including personal struggles like bullying, racial discrimination, and single motherhood. Listen as she shares how these experiences have shaped her leadership and fueled her passion for empowering women. Marina and Jaclyn also discuss the strategic moves that have driven significant growth and innovation at Create & Cultivate.

Whether you're an aspiring entrepreneur or looking to overcome your own obstacles, Marina’s story is a testament to resilience, ambition, and the power of turning dreams into reality. Don’t miss this engaging conversation that goes beyond business to explore the personal triumphs and challenges of a remarkable leader.

Produced by Dear Media

See Privacy Policy: https://art19.com/privacy
California Privacy Notice: https://art19.com/privacy#do-not-sell-my-info
PR Partner https://laruepr.com

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

The conversation continues! In Part 2 of our live WorkParty Podcast session from the Seven Figure Founder Retreat, Jaclyn Johnson and Marina Middleton are back with more answers to the anonymous questions submitted by 70 dynamic and fearless female founders. From deep dives into personal and professional growth to tackling complex business challenges, no stone is left unturned.

This episode is packed with even more wisdom, laughter, and aha moments as Jaclyn and Marina explore the issues that matter most to women entrepreneurs. We delve into topics that are often left in the shadows, sharing candid advice and personal anecdotes that will resonate with anyone on a journey to business success.

Get ready for another dose of inspiration and actionable insights as we unpack the pressing questions and hidden struggles of our audience. If you’re looking to level up, gain clarity, or just feel a part of this amazing community of founders, this episode is for you. Don’t miss out on this final installment of our live retreat recording!

Produced by Dear Media

See Privacy Policy: https://art19.com/privacy
California Privacy Notice: https://art19.com/privacy#do-not-sell-my-info
PR Partner https://laruepr.com

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Welcome to an extra special episode of the WorkParty Podcast! In this first part of our live session at the Seven Figure Founder Retreat, Jaclyn Johnson and Marina Middleton are diving headfirst into the questions, thoughts, and musings submitted anonymously by 70 incredible founders. These aren't your typical Q&As—expect a rollercoaster of topics, from scaling businesses and tackling unforeseen challenges to personal growth and everything in between.

In this candid and lively discussion, Jaclyn and Marina share their unfiltered advice and experiences, addressing the real concerns that today’s female entrepreneurs face. Tune in for a mix of insightful answers, relatable stories, and a whole lot of laughs as we shine a light on the behind-the-scenes struggles and triumphs of running a successful business.

Whether you're looking for practical tips or just a dose of inspiration, this episode is your ticket to the inside scoop on what it's really like to be a seven-figure founder. So grab your favorite beverage, settle in, and join us for an honest, fun, and empowering conversation that you won’t want to miss!

Produced by Dear Media

See Privacy Policy: https://art19.com/privacy
California Privacy Notice: https://art19.com/privacy#do-not-sell-my-info
PR Partner https://laruepr.com

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Get ready to dive into the daily habits and routines that power the success of two powerhouse women. In this episode of WorkParty, Jaclyn Johnson and Marina Middleton open up about the personal and professional routines that keep them at the top of their game. From morning rituals to productivity hacks, discover the actionable insights and strategies they use to balance entrepreneurship, motherhood, and more. Whether you're looking to optimize your day or seeking inspiration to shake up your routine, this episode is your go-to guide for building a successful and balanced life.

Produced by Dear Media

See Privacy Policy: https://art19.com/privacy
California Privacy Notice: https://art19.com/privacy#do-not-sell-my-info
PR Partner https://laruepr.com

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

We sit down with Mary Seats, widely known as Mz Skittlez, a dynamic force in the business world. From the dramatic loss and rebuying of her first company, Cupcake Mafia, to creating a marketing empire with The Icing Agency and founding The Bakery Co-work, the largest female-focused co-working space in the U.S., Mary's journey epitomizes resilience and determination. Join us as Mary shares invaluable insights into overcoming setbacks and crafting success on her own terms.

Key Points Discussed:

1. The Power of Networking: Mary's proactive approach to expanding her network and finding mentorship opportunities.

2. Resilience in Business: How Mary rebounded from losing Cupcake Mafia to building a multimillion-dollar agency and coworking space.

3. Strategic Marketing and Community Building: Insights into creating and nurturing online and physical communities that empower women.

4. Personal and Professional Balance: Mary discusses how she manages to balance a thriving career with a fulfilling personal life, challenging the myth that you can't have it all.

5. Listener Questions: Addressing real questions from our listeners about resilience, networking, and personal growth.

Produced by Dear Media

See Privacy Policy: https://art19.com/privacy
California Privacy Notice: https://art19.com/privacy#do-not-sell-my-info
PR Partner https://laruepr.com

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

In this episode of WorkParty, we delve into the often challenging aspects of the hiring and firing process within the workplace. From the thrill of securing the right team member to the tough decisions involved in letting someone go, we explore it all. We discuss practical strategies for hiring effectively, managing the firing process with humanity, and how to handle the inevitable turnover that businesses face. Plus, we share insights on maintaining a healthy company culture that supports both performance and satisfaction.

Key Points Discussed:

1. The Hiring Dilemma: We dive into the complications of sifting through hundreds of applications, finding the right balance between qualifications and potential, and the surprising statistics about employee turnover within the first year.

2. The Cost of a Bad Fit: Learn about the real cost of retaining an employee who isn’t the right fit for your organization and why it's sometimes more beneficial to let them go sooner rather than later.

3. Three Strike Rule and Performance Plans: We talk about the importance of clear communication through structured performance plans and the "three strike rule" to ensure fairness and clarity in the firing process.

4. Cultural Fit vs. Performance: How do you balance cultural fit and performance? We discuss scenarios where one might take precedence over the other and share personal experiences from our own careers.

5. Navigating Employee Turnover: Insights into how to handle the turnover gracefully, ensuring that your business remains stable and your team stays informed.

6. Listener Questions: Addressing real questions from our listeners about career transitions, toxic work environments, and the tricky dynamics of job hunting.

Produced by Dear Media

See Privacy Policy: https://art19.com/privacy
California Privacy Notice: https://art19.com/privacy#do-not-sell-my-info
PR Partner https://laruepr.com

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Want to hear the male perspective when it comes to dating? Well, we sat down with the one and only Casey Johnson from "FBOY Island" and "Lovers and Liars" to get his insights as a dating coach. In this episode of WorkParty, Casey delves into what it's like dating successful women and sharing how his experiences on reality TV and social media have shaped his view on relationships. We unpack the complexities of modern dating, from the influence of online personas to the power dynamics that can intimidate. Casey's unique perspective offers a mix of candid advice and thoughtful reflections on how both men and women can navigate the often challenging dating landscape. You don't want to miss this discussion that challenges conventional dating norms and provides real, actionable insights into forming meaningful connections.

Produced by Dear Media

See Privacy Policy: https://art19.com/privacy
California Privacy Notice: https://art19.com/privacy#do-not-sell-my-info
PR Partner https://laruepr.com

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Join Jaclyn Johnson and Marina Middleton LIVE from Nashville on this episode of Work Party, as they dive into the challenges of managing a business during tough times. Discover practical strategies for staying afloat when your business is in the red, from assessing financial health to making critical pivots. Whether you're grappling with a scarcity mindset or deciding whether to persevere or pivot, this episode is your guide to navigating the highs and lows of entrepreneurship. Tune in to learn how to turn adversity into opportunity and keep pushing forward, no matter the obstacles.

Produced by Dear Media

See Privacy Policy: https://art19.com/privacy
California Privacy Notice: https://art19.com/privacy#do-not-sell-my-info
PR Partner https://laruepr.com

Join Us for 2027 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton