Have you ever had a brilliant product idea but wondered, "Is this really worth pursuing?" My guest today, Katie Hunt, is an expert in turning ideas into viable, market-ready products. As the Co-Founder and CEO of Oh Norman!, she’s leveraged her experience at Warby Parker, Hinge, and Showfields to build a brand that stands out in the competitive pet industry.

In today’s episode, we’re breaking down how to evaluate whether your product idea is solving the right problem, why trying to market to "everyone" is a mistake, and the steps to crafting a brand that speaks directly to the right audience.

And—just a heads-up—about halfway through, I take a turn and ask Katie a personal question, and let me tell you, it might be one of my favorite stories ever told on Goal Digger. It’s such a powerful moment and a testament to the importance of authenticity and connection in building a brand.

If you’re ready to take your product from idea to impact—and avoid the costly mistake of building something no one really wants—this episode is for you!

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