AutoFix AdvisorCast

AutoFix AdvisorCast

By Michael DohertyBusinessLeisureAutomotive
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AutoFix AdvisorCast episodes

  • Why Technicians Make Great Service Advisors - Chris Cotton Explains

    Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 


    In this episode, Chris Cotton gives you tips on why technicians can make fantastic service advisors. He addresses common concerns with transitioning technicians to these roles, such as lack of customer service experience and financial implications. Chris provides actionable tips for a smooth transition, including identifying the right candidates, offering training and support, and creating clear career progression pathways.

    00:00 Technicians Transitioning to Service Advisors

    03:10 Essential Traits of Service Advisors

    07:07 Talent Shift Impact Analysis

    12:01 Technician Advisors Boost Shop Success


    Stay connected with us on social media:

    • Facebook: AutoFix Auto Shop Coaching
    • YouTube: AutoFix Auto Shop Coaching Channel
    • Twitter: @AutoFixCoaching

    Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

    If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

    15 min
  • Are Safety Protocols Important for Auto Repair Shops?

    Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 


    Today, Michael tells you how important CPR training and acquiring an AED are for automotive shops. He also talks about the value of having clearly defined core values that guide the whole team. Want one thing to focus on this year? Work to build strong relationships within your team. 

    00:00 Start day grateful for blessings, not problems.

    06:02 Promote preparedness, safety training, and teamwork culture.

    07:00 Define, post, and embody core values daily.

    13:19 Enhance the website with photos and videos for trust.

    15:20 Prioritize safety, supplies, communication, and evolving values.


    Stay connected with us on social media:

    • Facebook: AutoFix Auto Shop Coaching
    • YouTube: AutoFix Auto Shop Coaching Channel
    • Twitter: @AutoFixCoaching

    Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

    If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

    17 min
  • How to Master Scheduling and Service Bay Utilization as a Service Advisor

    Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 


    Michael Doherty discusses the complexities of scheduling and service bay utilization today. He emphasizes the importance of recognizing the value of each incoming client call and the role of communication between service advisors, especially in multi-technician shops. Additionally, Michael discusses practical strategies such as using Google Calendar to manage appointments efficiently and understanding technician capabilities to optimize scheduling.

    00:00 Phone ringing signifies crucial marketing and business opportunities.

    03:28 Urgent problems take priority over routine calls.

    07:08 Prioritize urgent calls; schedule flexible appointments.

    12:18 Be realistic and communicate service delays honestly.


    Stay connected with us on social media:

    • Facebook: AutoFix Auto Shop Coaching
    • YouTube: AutoFix Auto Shop Coaching Channel
    • Twitter: @AutoFixCoaching

    Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

    If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

    22 min
  • Vision High Tech Expo 2025 Preview

    Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 


    In this episode, Michael Dougherty takes you through the A to Z of service advising, detailing individual traits and practices crucial for industry success. Michael shares his excitement about co-coaching a class with Chris Cotton at the Vision High Tech Training and Expo in March 2025, highlighting the meticulous preparation of their course material. He also emphasizes the importance of building client trust and loyalty through personalized interactions rather than relying on scripted conversations. 

    00:00 Service Advisor A-Z coaching at Vision Expo.

    03:03 Balance, belief, boundaries, billing, breaks, communication.

    08:27 Optimize workflow with PQR skills: questions, reviews.

    12:16 Identify the client's communication preference early; text preferred.

    15:39 Dealing with extended warranties can be time-consuming.

    17:02 Could you verify client authorization before starting vehicle repairs?

    21:33 Listen, subscribe, and share the AutoFix Advisor Cast.


    Stay connected with us on social media:

    • Facebook: AutoFix Auto Shop Coaching
    • YouTube: AutoFix Auto Shop Coaching Channel
    • Twitter: @AutoFixCoaching

    Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

    If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

    23 min
  • End-of-Year Reflections and Morning Routines for Service Advisors

    Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 


    Michael Doherty discusses daily routines, parking lot scans, and communication plans for service advisors. He emphasizes the importance of a consistent morning routine to start the day energized and focused. He also shares practical tips on how to effectively scan and manage the parking lot to streamline operations.

    00:00 Need morning routine: exercise, hydrate, music, plan.

    05:39 Check night drop for receipts and supplies.

    09:20 Stay optimistic and professional; prevent repeat mistakes.

    11:37 Success reflects daily habits and improves morning routine.

    13:20 Ensuring seamless operations despite unexpected challenges.

    18:59 Family dedication; cherished Spanish bullfight poster.

    19:56 Family and community drive my best efforts.


    Stay connected with us on social media:

    • Facebook: AutoFix Auto Shop Coaching
    • YouTube: AutoFix Auto Shop Coaching Channel
    • Twitter: @AutoFixCoaching

    Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

    If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

    22 min
  • Navigating Auto Repairs as a Woman with Aunt Jay

    Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 


    Aunt Jay shares her experiences with automotive repair shops, highlighting the challenges she faced being taken seriously as a female customer. Michael provides insights on the importance of trust and communication between service advisors and clients.

    00:00 Non-blood Aunt Jay: instrumental, inspiring figure.

    06:02 Experiences of car maintenance as a single female.

    06:49 Overcharged for car services due to gender.

    12:48 Prefer female advisor; values equality and respect.

    14:05 Diverse staffing in women-owned shops is beneficial.

    18:28 Promote auto clinics for vehicle knowledge enhancement.

    21:04 Offering $500 towards car acquisition, emphasizing service.


    Stay connected with us on social media:

    • Facebook: AutoFix Auto Shop Coaching
    • YouTube: AutoFix Auto Shop Coaching Channel
    • Twitter: @AutoFixCoaching

    Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

    If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

    23 min
  • How to Turn Challenges into Opportunities for Service Advisors

    Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 


    Michael Doherty dives into his experiences as a Service Advisor and how he learned to navigate common challenges. He discusses the importance of identifying and mitigating "uncontrollable variables" through proactive communication with clients. Michael also emphasizes the value of teamwork and clear communication within the service shop to ensure a smooth operation. Finally, he underscores the significance of building and maintaining client relationships by offering additional services and showcasing transparency.

    00:00 Client communication was hindered by unanticipated vehicle issues.

    03:03 Turning uncontrollable variables into controllable, learning process.

    08:34 Controllable variables enhance client communication confidence.

    12:42 Suggest additional services during vehicle check-in.

    14:09 I recommend painting and minor body repair nearby.

    17:12 Respect everyone, create opportunities, value offerings, and build relationships.


    Stay connected with us on social media:

    • Facebook: AutoFix Auto Shop Coaching
    • YouTube: AutoFix Auto Shop Coaching Channel
    • Twitter: @AutoFixCoaching

    Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

    If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

    19 min
  • Common Challenges for Service Advisors and How to Overcome Them with Chris Cotton

    Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 


    Find Chris Cotton and AutoFix AutoShop Coaching here

    Michael Doherty is joined by Chris Cotton, a seasoned automotive coach and shop owner. Chris shares his decision to manage a shop in Durango remotely, spending minimal time on-site while empowering his team to handle daily operations. He also discusses the importance of clear and relatable communication techniques in explaining car repairs to customers, using simple analogies to make technical issues understandable.

    00:00 A Cool opportunity arose amidst industry store closures.

    06:01 Podcasts build relatability, leading to coaching inquiries.

    07:57 Transitioned from shop owner to successful coach.

    12:33 Successful clients; Auto Fix thrives with them.

    14:31 Visited Los Angeles and spoke at WorldPac event.

    20:32 Staggered shifts complicate coworker coordination challenges.

    22:38 Empower employees to prioritize customer satisfaction.

    27:16 Clients prefer quick approvals; comprehension ensures informed decisions.

    30:27 Use relatable analogies to explain complex concepts.

    33:50 Offer a detailed explanation for brake inspections.

    34:49 Detailed vehicle inspection to justify service value.

    40:06 Estimating meticulously ensures task continuity understanding.

    41:57 Hard work can lead to owning repair shops.

    45:01 Launching auto repair shop tech podcast soon.


    Stay connected with us on social media:

    • Facebook: AutoFix Auto Shop Coaching
    • YouTube: AutoFix Auto Shop Coaching Channel
    • Twitter: @AutoFixCoaching

    Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

    If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

    48 min
  • Lessons from the Movie Pulp Fiction? Michael's Help for Service Advisors

    Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 


    In this episode, Michael Doherty delves into the multifaceted role of service advisors, drawing a comparison to the character Winston Wolf from Pulp Fiction as a professional problem solver. Michael emphasizes the importance of communication comprehension when exchanging information with clients and colleagues to avoid potential issues, sharing personal anecdotes involving his son and a client’s online appointment request. He also shares an update, Michael announces his departure from his 15-year tenure at his workplace, excitedly anticipating his new remote position while continuing to contribute to the podcast.

    00:00 Autofix Advisor Cast: Automotive insights and events.

    04:20 Encourage technicians to use seat and fender covers.

    06:59 The Technician is unaware of the client's tire issue concerns.

    09:51 Shared car safety tips with son effectively.

    13:36 The Technician praised the service advisor's supportive relationship.

    16:45 Thanks, sponsors! Follow, subscribe, and share the podcast.


    Stay connected with us on social media:

    • Facebook: AutoFix Auto Shop Coaching
    • YouTube: AutoFix Auto Shop Coaching Channel
    • Twitter: @AutoFixCoaching

    Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

    If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

    18 min
  • Daily Habits You NEED for Effective Service Advising!

    Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 


    Today, Michael Doherty discusses the importance of a structured Service Advisor Audit. He emphasizes how correct vehicle check-in pictures, including detailed documentation of odometer readings and vehicle conditions, are crucial to ensure transparency and avoid potential issues. Additionally, Michael discusses how to run documentation for diagnostics and services rendered, highlighting how it enhances customer satisfaction and operational efficiency. Finally, he outlines how tracking marketing sources for new clients can significantly aid in optimizing marketing efforts.

    00:00 Correct vehicle check-in requires detailed photo documentation.

    05:41 Mileage discrepancies, vehicle inspections, service advisor tasks.

    09:50 Verify mileage, order accuracy, and invoicing details.

    12:50 Track client sources and payment accountability process.

    14:13 Thank clients, address questions, and collect client details.

    17:44 Weekly data review, yes/no answers; comments needed.


    Stay connected with us on social media:

    • Facebook: AutoFix Auto Shop Coaching
    • YouTube: AutoFix Auto Shop Coaching Channel
    • Twitter: @AutoFixCoaching

    Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

    If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

    22 min

About AutoFix AdvisorCast

From the publisher's feed

Welcome to AutoFix AdvisorCast, the podcast where automotive service advisors finally have a place to call home. Hosted by industry veteran Michael Doherty, with over 28 years of experience in the trenches, this show dives deep into the challenges, frustrations, and demands of being a service advisor in the independent auto repair world. AutoFix: AdvisorCast isn’t just about problems; it’s about solutions. Michael Doherty shares best practices, actionable tips, war stories, and fresh ideas from the front lines of advising. Michael’s mission is simple: to help service advisors and shop owners right the ship of the automotive industry by equipping them with the knowledge, community, and support they need. Michael started his journey in 1996 and has done it all—from vehicle detailing to client-guided sales, parts procurement, and managing shop workload. Based in Raleigh, North Carolina, Michael is a husband, father, and a passionate advocate for improving the service advisor role. Join him and take the first steps toward becoming a better, more profitable, and less stressed service advisor.

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