Simon Huck grew up in Canada with a dream to do PR and manage celebrities, and boy did he ever. After interning, hustling, couch surfing and more, he eventually began working closely with some of the biggest names in the world, including Kim Kardashian. His career took a detour a couple years ago, when he and a friend were talking about the lack of informative, easy, and charming disaster preparedness kits, leading to the birth of Judy. Over 60% of Americans have no emergency plan, and Judy wants to change that statistic. In this episode we discuss Simon’s career, genesis of the Judy, and what it's like to disrupt an industry you know nothing about. Personally, I’m a huge fan - the kits are not only aesthetically pleasing, the contents are hand picked by preparedness specialists, easily identifiable and easy to use. More importantly, they make what is usually very unsexy, yet life changing information charming, oddly fun, and easily digestible. It’s a wildly informational episode. Also, don’t forget to stick around to the end of the episode, where Davide and I answer some of your relationship questions. Follow @simonhuck and @readysetjudy for more.

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