Madison Utendahl is the founder behind the all-female Utendahl Creative, her self-founded company that has worked with brands like Simon Huck’s Judy, Halsey’s About-Face, and Chris Paul’s Good Eatn. In this episode, we discuss the wide variety of jobs and life experience that lead her to being a founder. The Brown University graduate had a plethora of internships before becoming a production assistant for HBO’s Last Week Tonight with John Oliver. She eventually ended up at The Museum of Ice Cream, creating such a viral sensation she won two Webby Awards. Unfortunately the burnt out from such a demanding job became more than she could handle, and that pivot is what led her on her path today. 

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