This week on Transform, the Samis are talking all things team culture - how they’ve built it, how they’ve protected it, and why it’s one of the most important parts of creating a career you actually love. Coming straight off a major team workshop where they gathered 20 employees in one room to set goals and map out 2026, the Samis share what it really takes to create an environment where people feel supported, inspired, and empowered to show up as their best selves.

They kick things off by reflecting on how it all started, and why the foundation of their work culture begins with the foundation of their friendship. From growing together as friends to leading together as business owners, they open up about the journey, the lessons, and the intention behind building a team that leads with trust, joy, and the belief that you deserve to have fun while doing meaningful work.

Whether you’re a founder, a leader, an employee, or somewhere in between, this episode is a reminder that you deserve to be in rooms where you’re uplifted, heard, and celebrated. Tune in for practical takeaways, real talk, and a little extra inspiration to go after what you’re truly deserving of.

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