This one's for all my online (or aspiring) entrepreneurs. My fitness coaches, online therapists, somatic babes, energy workers... there's a solid chance, especially in the fitness space, that the mentor you paid thousands of dollars taught you next to nothing about branding. Sad part is... all of the "business" stuff they taught you works WAY better when you build it on TOP of a solid brand. In this episode, I'm diving deep on why branding is essential and foundational to not just product based business, but online services/businesses as well. AND how even the "superficial" stuff like colors and fonts and "vibes" serves a functional purpose that helps you do the thing you want to do - the work you love (without hating it and wanting to burn it down in 3 years).

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