Brendan Brazier is the formulator and co-founder of Vega, bestselling author of the Thrive book series, creator and host of the Thrive Forward web series, and editor in chief of Thrive magazine. He's also a former professional Ironman triathlete and a two-time Canadian 50km Ultra Marathon Champion. Brendan is regarded as one of the world's leading authorities on plant-based performance nutrition, and therefore works with several NHL, NFL, MLB, UFC, and Olympic athletes. Brendan now invests in and works with socially responsible food & tech companies whose mandate is to fix our food system and reduce the environmental strain of food production. In this episode, Brendan shares exactly what it takes to perform at the peak level of an ultra endurance athlete, his entrepreneur journey and how he has found the solution to how to safely enjoy alcohol as an athlete through the powerful and wonderful world of medicinal mushrooms.

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Episode resources:

• Pulp Culture Juice
• Vega Sport
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