Born from the aches and pains that come with the territory for every professional athlete, Beam was co-founded by Matt Lombardi and Kevin Moran. As avid crossfit competitors, ironman triathletes, marathoners, the two decided to search high and low for an all-natural remedy that met their personal wellness standards. Their choice? CBD.

In this conversation, Matt and Kevin go in-depth on what they call the "Beam 4"—the four pillars of health embodied by the Beam brand. These are balance, performance, recovery, and sleep. The Beam 4 was conceived out of the desire to cater to the needs of both professional athletes and the general wellness consumer.

Listen in as Matt and Kevin explain how they developed Beam's current lineup of products. Some of the topics we cover include how they collect and interpret data, both quantitatively and qualitatively, to improve the efficacy of Beam's sleep product, dream; how the focus, elevate, and clarity, products boost your energy without the crash; and why they decided to separate "recovery" and "sleep" into two different categories.

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Episode resources:

• Save up to 20% on the best night's sleep of your life with Chili Sleep at https://www.chilisleep.com/ChaseChewning
• Learn more at https://chasechewning.com/podcasts/episode/484