This episode is brought to you by Strong Coffee Company, MitoPure by Timeline Nutrition and Fatty 15

Is coffee bad for you? How much caffeine is too much? What's the difference between coffee alternatives and alternative coffee? Adam Von Rothfelder, Founder and CEO of Strong Coffee Company, rejoins us to unravel the tapestry of coffee culture and its real impact on our health. Get a fresh perspective on how caffeine plays into your stress levels and discover the innovative ways Strong Coffee Company is redefining your cup with wellness in mind. We're not just brewing up your average joe; we're steeping into a conversation about adaptogens, antioxidants, and the power of a proper breakfast replacement that's more than meets the eye – or taste buds.

As we peel back the layers of the consumer goods space, we're confronting the hard truths about misleading claims in the wellness industry. From the protein content in your favorite shakes to the underdosing epidemic in supplements, this episode is a wake-up call that goes beyond the caffeine kick. We're sharing stories of reformulation triumphs and the pursuit of product integrity, while Adam reveals the careful balance of customer feedback in crafting the ideal morning fix. It's not just about quenching your thirst; it's about sipping on authenticity and transparency in every gulp.

Life's a complex blend of choices and experiences, and we're here to stir the pot. This episode isn't just a conversation; it's a testament to the ever-forward movement in our cups and in our lives, ensuring that every sip and step we take is full of intention and integrity. So grab your mug, and let's raise a toast to the richness of life, one brew at a time.

Follow Adam @vonrothfelder

Follow Strong Coffee Company @strongcoffeecompany

Follow Chase @chase_chewning

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In this episode, we discuss...

(00:00) Coffee Alternatives and Caffeine Benefits

(11:49) Unique Features of Strong Coffee Company

(24:06) Strong Coffee Benefits for Breakfast

(28:11) Health Decisions and Behavior Change

(33:27) Misleading Claims in Consumer Product Goods

(48:10) Hydration Pill Development and Customer Feedback

(52:45) The Impact of Flavored Coffee

(01:04:33) Functional Patterns Training for Rehabilitation

(01:16:27) Fitness, Slacklining, and Balancing Life

(01:24:08) Finding Wife's Birth Father

(01:31:15) Navigating New Relationships and Protecting Family

(01:36:30) Teaching Confidence and Entrepreneurship to Children

(01:47:22) Living Life Ever Forward

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Episode resources:

• Save 15% on organic lattes and coffee with code CHASE at https://www.StrongCoffeeCompany.com 
• Save 10% on MitoPure mitochondrial revitalizer with code EVERFORWARD at https://www.TimelineNutrition.com/everforward 
• Save an additional 15% off your 90-day subscription of Fatty15 with code EVERFORWARD
• Adam also appeared in episodes 123 and Coffee Talk bonus 
• Watch and subscribe on YouTube 
• Listen to Adam's podcast Up & Adam