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Welcome to the Commercial Grade podcast! Listen in as Christie Bishop, an award-winning Advertising Executive, answers your questions and gives you an insider's look at what really goes into crafting commercial campaigns.

Season #1 of Commercial Grade is a wrap! Season #2 will kick-off after the holidays with new guests, topics & confessions in advertising. Today's finale features ad sales veteran Lisa Solomon, one of the 1st AOL/Microsoft digital ad sales reps (hello dial-up!) before moving onto NBC/Universal & eventually launching the marketing version of Master Class, Atheneum Collective. Lisa explains the ins/outs of ad sales, how the industry has evolved and gives pointers on how anyone can master the art of sales. 

036 | Season #1 Finale | From Dial-Up to Dialed-In: An Insider POV on Media Sales | Lisa Solomon, Founder/CEO, Atheneum Collective

Competition amongst ad agencies has historically been fierce yet predictable. An agency's foremost competition was typically another shop with similar offerings: Integrated vs. integrated, PR vs. PR, media vs. media. Recently, the landscape has become increasingly complex with traditional consultancies (Deloitte, McKinsey, Bain & Co.) playing AND winning on agency turf. Sam Hawkins, Senior Consultant at Deloitte, joins to discuss the evolution of consultancies & their impact the agency/client relationship.

035 | Are Consultancies Making Ad Agencies Redundant? | Sam Hawkins, Senior Consultant | Deloitte

Marcus Wesson, award-winning Chief Creative Officer of Dailey Advertising in LA, joins Commercial Grade to talk through the ins and outs of creative production, what it takes to makes an award-winning campaign (think: Carls Jr. burgers & bikinis!) and how he evolved from a junior art director to CCO of a major ad agency. Marcus and Christie also talk through the time they, unbeknownst to them, pitched against each other to win the Call of Duty: Modern Warfare account. 

034 | "Inside the Agency" Series | Part 2: Creative Direction | Marcus Wesson, Chief Creative Officer| Dailey

In the second part of my conversation with Erin Matts, CEO, and Anita May, MD, of Omnicom's Hearts & Science, we cover a topic high on the priority list of most agencies and corporations: Diversity, Inclusion & Allies in Advertising. From ageism to sexism, Erin and Anita share challenges they've faced and how they approach diversity internally and when hiring. Anita also takes us through the "aha" moment behind P&G;'s "The Talk," which details the harsh reality African American parents and children face.

033 | Diversity, Inclusion & Allies in Advertising | Erin Matts, CEO & Anita May, MD, Hearts & ,

In Part #1 of "Media Magic & The Road to CEO," Erin Matts, CEO, and Anita May, Managing Executive Director, of Omnicom's Hearts & Science global marketing agency, join Christie to talk about the role and power of media in advertising, evolving approaches to data insights and storytelling, and their respective roads to becoming influential female marketing executives. Anita, Heart & Science's Procter & Gamble account lead, also takes us through the media strategy and emotional creative idea behind "The Talk," one of the agency's most lauded campaigns.

032 | Media Magic & The Road to CEO | Erin Matts, CEO & Anita May, MD | Hearts & Science

Commercial Grade Podcast

Sexy Soul Radio, hosted by master coach and soul activator Caitlyn Pasternak, is a podcast for female entrepreneurs who need a loving kick in the butt and practical strategy to get them oozing personal power. Every week, you'll hear Caitlyn's no-nonsense approach to alignment, manifestation, money m...

Health & Fitness

Join Chiara and I for an incredible conversation on the art empowered sales. In this episode, we’re breaking down the biggest blocks coaches run into when it comes to enrolling clients in their programs and HOW to shift out of them so you can take your business to the next level.

Ready to become a rockstar at high ticket sales? Head to EMPOWEREDSALESCOURSE.COM to learn more & use the code CAITLYN10 (all caps) to receive 10% off!

If you loved this episode, please SUBSCRIBE, SHARE, & leave a REVIEW :)

#166 - The Art of Empowered Sales with Chiara Mazzucco

Today I'm back with a potent dose of insight. I share my journey of wanting to give up my business entirely to feeling more committed (and in love) with my mission than ever before. If you are a feminine leader that’s feeling depleted, uninspired, & confused around your mission/business...LISTEN to this episode. 

Want to enter the feminine ascension portal? Head here to join us at Creatrix Matrix: https://www.creatrixmatrix.co

If you loved this episode, please SUBSCRIBE, SHARE, & leave us a REVIEW :

#165 - CHOOSING YOUR PURPOSE

Over the past few months, we’ve been moving through a collective phase of dismantling, a time where we’ve had to clear old identities in order to get re-aligned with our soul’s mission. Tune into today’s conversation as I relay the codes that I’ve been channeling to assist us all with our Ascension process into a higher dimensional reality & help us rise into our Quantum Queenhood.

Head to CREATRIXMATRIX.CO to learn more + apply!

Be sure to SUBSCRIBE and leave a REVIEW!

#164 - Ascension & Quantum Queendom

In this solocast, I am filling you in on all the transitions, downloads & blessings that are surfacing as I embark on a soul sabbatical. This episode will teach you how to say no to everything that is out of alignment & encourage you to dive deep into your internal reality for more fulfillment, abundance, purpose & magic.
Head to SEXYSOULMASTERCLASS.COM to enroll & to CONFIDENTCONTENTCOURSE.COM to become a magnetic content creator!
If you loved this episode, please SUBSCRIBE & leave a REVIEW!

#163 - Soul Sabbatical, Trusting Your Path, & Life Updates

Today’s episode is devoted to the EGO: how to surrender to its destruction as a tool to open up to new realities & create alter egos as a way to play with the limitless opportunities of the universe. This episode will shift your perspective of the ego & have you welcoming challenges, growth portals & alternative versions of yourself with open arms.
Head to SEXYSOULMASTERCLASS.COM to enroll before December 1st for epic bonuses!
If you loved this episode, be sure to SUBSCRIBE & leave a REVIEW :)

#162 - Experiencing Ego Death + Embracing Alter Egos

Sexy Soul Radio

Born To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memor...

Divya Parekh is a four-time #1 International best-selling author, international speaker, business leadership advisor and book writing muse who has had great success with leaders, entrepreneurs, and aspiring authors.  Divya’s books and strategies have been endorsed by the likes of Brian Tracy, Marshall Goldsmith, Kevin Harrington (Shark Tank), James Malinchak (ABC’s Secret Millionaire), Sherry Winn (Two-time Olympian) and many more.  Whether Divya is speaking, advising corporate clients, coaching business owners or helping authors to write their books and get published, she has a message that is essential to bringing success to anyone. That message has five tenets: 1. Servant Leadership 2. Collaboration, not Competition 3. Build Relationships that matter 4. Mindfulness works everywhere 5. Knight yourself  To learn more about Divya, check out her website: www.divyaparekh.com

Divya Parekh - The five tenets of successfully achieving your goals

Welcome to our interview with Audience engagement expert Danny Iny of Firepole Marketing.
Danny specializes in teaching small business owners and entrepreneurs simple and powerful tools so they can thrive in today's hyper-competitive marketplace.
He teaches his students to tap into the power of engagement to create audience-driven businesses.
Danny is the author of Engagement from Scratch! and creator of the Write Like Freddy training program.
In today’s interivew, you’ll get to hear about:
- How to build an audience from scratch
- How to get guest blogging opportunities
- How to get your first 2,000 subscribers to your list
- How to choose the right blogs to get started with your contributions
- How to craft the perfect email pitch to get guest blogging spots on big sites
- How to monetize your audience building efforts
- How to make sure your course will sell
- How to be a great teacher
 
For more information, go to http://borntoinfluence.com

Danny Iny on How to Build and Monetize Your Audience from Scratch.mp3

Madellaine Avond shares her insights around the ultimate re-branding experience: legally changing your name (not due to marriage). 
In this interview, we talk about:
- How to clean up your list when rebranding
- How to attract the right kind of clients
- Hhow to get back to the creative flow in your business
- How to get past the feeling of burnout in your work
- The science of genius creativity and how to access it
- How to find and access your genius within
- The questions you need to ask so that you can take personal responsibility to the extreme to get your breakthrough, and
- How to maintain your income while making a fundamental shift in your business 
For more information and to see the video version of this interview (coming soon): go to http://borntoinfluence.com

Madelleine Avon _ Mette Muller Says Goodbye to Born To Influence

Dino Dogan, CEO and founder of Triberr, shares his strategies on how to grow your tribe: how to find the right people to connect with online, how to find content to curate on your social platforms and how the trust factor differs across social networks.

Also, he reveals why encouraging comments on your blog posts is not always the best course of action and what you should do instead, how to connect with influential people and how to get your audience to share your content.


For pictures and more, go to: http://borntoinfluence.com/DinoDogan

Ep 181: Dino Dogan on Growing Your Tribe and Connecting with Influencers Online (Part 2)

Ep 180: Dino Dogan on Growing Your Tribe and Connecting with Influencers Online (Part 1)

Born To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!

Authority Self-Publishing is a show where you can get detailed advice from three author marketing experts: Steve Scott, Barrie Davenport, and Ron Clendenin.  Primarily, they cover Amazon Kindle publishing strategies (through the KDP platform).  But they also offers a variety of marketing tactics you...

In this episode, Steve and Barrie talk with Stephen about his book, Mini Habits. He also shares his experiences with various book launches, creating a Udemy course, and writing a book that lasts.

ASP 084: Stephen Guise on Mini Habits and Writing Classic Books

In this episode, Steve makes a "surprising" confession about his name. Steve and Barrie also discuss the pros and cons of using pen names and the factors you need to consider in choosing one.

ASP 083: Pen Names: Should You Use One?

Patrick King shares his experience with turning book content into an online course that sells in his second interview with Barrie and Steve.

ASP 082: Patrick King on Turning Your Books into a Course

Steve and Barrie discuss their self-publishing goals for 2017 and how other self-published authors can use SMART goal setting to accomplish more in the coming year.

ASP 081: What Are Your Self-Publishing Goals for 2017?

Jyotsna Ramachandran, founder of Happy Self Publishing shares her online business journey and talks about her latest book, Job Escape Plan.

ASP 080: Jyotsna Ramachandran on Outsourcing Parts of Self-Publishing Business

Authority Self-Publishing: Marketing, Writing and Kindle Publishing Tips for Authors

Welcome to the Igniting Souls Show. If you want to experience clarity in business and in life then discovering who you are, why you're here, and where you're going is a must. The Igniting Souls Podcast is dedicated to help you do just this.

This is the end of the Igniting Souls Show's 7 year run (over 400 episodes). Why? I'm ending it to allow the margin needed for some exciting new things, including the new Blockchain Life Podcast. I know what you're thinking, "What does Blockchain have to do with publishing and authors?" Well, it has EVERYTHING to do with publishing, authors, coaches, entrepreneurs and speakers. The fact is that you cannot pull the Internet away from any facet of life today. Blockchain isn't just changing the rules; it's changing the game, and I want to be on the cutting edge of future thought and creativity. I also want to share my quest for knowledge on this with you. I'm not the expert on things like Blockchain, NFTs and Cryptocurrency, but I'm interviewing folks who are, and I'm inviting you to join us as we look into the future of not only publishing, but life, together. Find out more about the Blockchain Podcast at https://karyoberbrunner.com/podcast


Final Episode of Igniting Souls Podcast

All of us at Igniting Souls (and that includes you) have a goal to ignite 100 million souls by the year 2030. Each quarter we stop and share with each other how many souls we've ignited (people who've read our books, watched our videos, read our blogs, etc.), and we celebrate our milestones. We call it our Quarterly Ignite-a-Thon. Listen in to our most recent Ignite-a-Thon as we celebrate igniting 26,735,650 souls together, and hear some of the amazing stories from some of our igniters (people just like you), including Sara Bader Grandstaff, Author of Team Unhackable, and Dana Lyons, Author of No Longer Cinderella and Founder of the Broken But Not Alone Ministry. To find out more, go to https://ignitingsouls.com 

We/You Have Almost Ignited 27 Million Souls

Mark Lachance is rocketing to the top of the best seller lists! How lucky is that?! Find out how Mark does it in his book The Lucky Formula, and check out this video to hear about how he's turning his book into a business! Find out more about Mark and The Lucky Formula at https://theluckyformula.com/


Is It Really Luck That Mark Lachance is a Bestseller?

I have three big announcements I want to share with you in our Big Reveal this week: First, big changes for our Igniting Souls Conference in October 2022, including a new venue, a new city, special tracks and more. Listen in and grab your super early bird ticket now. Note: the VIP ticket price right now with the super early bird rate is less than the general admission ticket was a few weeks ago. Now is the time - https://ignitingsoulsconference.com. Second, the Igniting Souls Tribe is leaving Facebook. That's right. We're moving to Circle, where we can serve you even better. If you've ever purchased a program with Igniting Souls, you'll soon get an invitation to this community. Listen here to find out how and why and go to https://ignitingsouls.com/tribevibe to be the first to know as we transition the Tribe over. Third, we have a new Masterclass that will start in January. It's called Think Outside the Book, during which I'm going to take 100 people step-by-step through developing a book-based business. The spots are filling up fast, so go to https://ignitingsouls.com/totb to find out more and save your spot.

Lots of Big Things Happening at Igniting Souls

Parents are used to hearing “But I don’t want to!”



In And That’s the Deal, mom and grandmom Kelly Joseph shows a simple, effective solution to stop the arguing, reduce the stress, and build strong relationships with children. By identifying the benefits of doing what kids don’t want to do, parents can shift the conversation from “I don’t want to” to “And that’s the deal.”



Find out more in Kelly's Global Livestream Book Launch. Find the book on Amazon!

Shifting the conversation with kids - Global Book Launch with Kelly Joseph

Igniting Souls Podcast with Kary Oberbrunner

Welcome to the 1 Simple Thing Podcast, where we help you "build a better business by building a better you."

5 days a week we feature guests who are experts in life...marriage and family, health and fitness, emotional spiritual and mental health.  You know...the things that we often overlook, but c...

When you hear the word retirement, you probably don't imagine yourself scrambling to pay your bills in your golden years. But for too many Americans, that's the fate that awaits unless they take steps now to plan for the future. Whether you’re twenty-five and starting your first job or fifty-five and watching the career clock start to wind down, today is the day to get serious about your retirement. On this episode, Dave recaps episodes 386-389 where Chris Hogan shares some financial and retirement advice from his book, “Retire Inspired: It's Not an Age, It's a Financial Number”

"You Can Retire Inspired!" with Chris Hogan

Chris Hogan says, when you start to realize the importance of your financial future, you begin to understand who’s an ally and what’s an enemy. Debt is not an ally. Debt takes away from your income. It demands a payment each and every month. Chris wants us to see debt for what it is, and be smart by intentionally getting rid of debt and keeping it out of your life.

"Enemy Number One of Your Retirement" with Chris Hogan

Chris Hogan talks about how obstacles are not stopping points; rather they are proving grounds. It’s important to acknowledge that the obstacle is there, but you can overcome it if you have a plan on how you are going to defeat it. What are you going to do to overcome those obstacles so you can move forward for yourself and your family?

"Avoiding retirement obstacles" with Chris Hogan

Chris Hogan wants us to understand one key fact: retirement has nothing to do with your age, it has everything to do with a financial number. So it’s not about 65, 62, 70, it’s more about how much money we’re going to need to be able to live the lifestyle we want to live in the future.

"Retirement isn't an age, it's a number" with Chris Hogan

Chris Hogan says it’s important for all of us to understand the power of our dreams. We all have things we want to do, and it’s important to tap into them because dreams are a better motivator than fear. Fear will motivate you for a little while, but it doesn’t last. Why? Because it’s a negative drag on us. But our dreams are an encouraging kind of motivation, so we’re willing to strive and sacrifice for them because we know deep inside what we want to do.

"Retirement starts with the dream" with Chris Hogan

1 Simple Thing Podcast | Build a Better Business by Building a Better You!

>Since 2005, Chris Gondek has produced this podcast interviewing thought leaders in the world of business, economics and strategy.

Ed Finn looks at the intersection of algorithms and the humanities.

Episode 150- What Algorithms Want

Brian Smith looks at the future of the life sciences industry through the lens of evolutionary theory

Episode 149- Darwin's Medicine

The Future of Pharma: Chris Gondek speaks with Brian Smith about the changing competitive landscape of the global Pharamceutical industry.

Episode 128- The Future of Pharma

The Invisible Hand Podcast

Join Diane Sanfilippo - 2x New York Times bestselling author and serial entrepreneur - for business tips, advice, and motivation for emerging or existing business owners. You'll learn practical strategies from Diane as well as hear expert interviews with those who have had similar struggles and have...


Follow whatever it is that you're passionate about and live your truth in that
There are not people who are sitting by who have been successful who want to spend every minute of their life telling you the steps to take because the truth is, nobody ever told us either.
If you want to be an entrepreneur, you cannot expect handholding every step of the way.
If you as the entrepreneur do not have self confidence, you're building a house on nothing.
Learning the strategies of what to put in place is not what’s going to give you long term success.
There is no such thing as perfect.
We have to do the things that we are most interested in. you can’t have a business because you think it will earn money.


#54: What I Can & Can't Teach You About Building a Successful Business


Introducing our guest, the Merrymaker Sisters [1:18]
Making the decision to work solely on the business [7:12]
Streams of income as a blogger [13:02]
Selling a product before making it [17:20]
Future plans for the Merrymaker Sisters [23:46]


#53: Building a Business from Scratch with the Merrymaker Sisters


Garnish is important: It’s what takes a photo from being “ok” to looking that much more exciting, or a bit more thoughtful.
Choose a plate or a vessel that isn’t too big: Make sure that whatever you have is really full, because that’s what makes it look interesting and exciting.
Use natural light: If you’re wondering how to get the absolute best photos of your food, do not shoot them in the dark.


#52: Five Tips for Better Food Photos on Instagram


Ask for permission before you ask for forgiveness.
When in doubt, don’t.
If you saw it, and you tweaked it and put it on your site, it’s not yours.
Look outside of your direct community for inspiration, not inside of it.
It’s fair to be inspired; you can’t help be see something and like it and be inspired. Make sure you are not stealing; that you’re being inspired.
Don’t go pissing people off in your community; whatever your community is.


#51: Blogging Etiquette Part 1


The more you complain about something, the more you put your time and energy and focus into it, the more that thing, if it’s positive or negative, will grow.
There’s no reason why anyone should not have $25 to buy something that they think they really need or could really help them.
Instead of coming to social media to talk about the fact that you can’t afford whatever it is; get to work! Get to work on your business. Why are you talking about it? Stop talking! Do something!
If you can’t afford $25 to spend on a book, and you have time to complain about it on social media, you're wasting your time.


#50: Rant: If you don't have $25...then stop talking and get to work!

Build a Badass Business with Diane Sanfilippo

Where educators, innovators, and entrepreneurs connect.

Soledad O'Brien is an award winning journalist with a reputation for being tough, fair, and factual. So it was no surprise when she candidly talked about politics, truthful reporting, the changing culture of "truth," and why some of this "political correctness" has been helpful in changing the tide of inappropriate behavior.
We also get into what role educators play in this divided media landscape. 

*This is a re-release from 5 years ago. Thus some of the news references are dated.

SEU Classic: Soledad O'Brien on truth, media, the fallacy of "both sides"

Episode 5: Empowering and Developing Team Members

In this episode Jamal and guest host Dr. Zac Shutler discuss how leaders empower and develop team members, the role of coaching and mentorship, and strategies to support the growth of team members.

Empowering And Developing Team Members

Episode 4: Real-world Examples of Transformational Leadership.

In this episode Jamal and guest host Dr. Zac Shutler get practical with real world examples of transformational leadership. They discuss several case studies and reflect on lessons that can be learned from the examples.

Real World Examples Of Transformational Leadership

Episode 3: Developing Your Transformational Leadership

In this episode Jamal and guest host Dr. Zac Shutler discuss the importance of self-awareness and self regulation, techniques for building trust and credibility with your team, and strategies for improving communication and collaboration as it relates to developing as a transformational leader

Developing Your Transformational Leadership Skills

Episode 2: Leading Change and Innovation

In this episode Jamal and guest host Dr. Zac Shutler discuss how transformational leaders lead change and innovation. They go into detail on how leaders foster a culture of continuous improvement, techniques for leading change initiatives, and the importance of taking calculated risks in driving innovation.

Leading Change And Innovation

StartEdUp Podcast

Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.

In this episode, listeners are taken on a journey through the fascinating world of architecture and entrepreneurship. Our host, Rion Willard, delves into the intricate balance between artistic vision and marketability through candid conversation. Dan A'gostino shares invaluable insights from personal experiences in the music industry and architecture business throughout the discussion. From the importance of organization and strategic planning to the role of effective communication in client relations, each revelation offers a glimpse into the dynamic landscape of creative professions.   - Discover the surprising parallels between success in the music industry and entrepreneurship. - Uncover the secrets to balancing artistic integrity with market demands. - Explore the role of effective communication in building lasting client relationships. - Gain invaluable insights from real-world experiences in architecture and business.  To learn more about Dan, visit his: Website: https://plnarc.com/ Facebook: https://www.facebook.com/plnarc/?ref=bookmarks  Instagram: https://www.instagram.com/planarchitecture/  Tumbler: https://www.tumblr.com/theblogonhomedesign   ► Transcription: https://otter.ai/u/YryM1mbH0cXPtqTA8D1cyuXfLKQ?utm_source=copy_url   ► Feedback? Email us at podcast@businessofarchitecture.com   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to our YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Carpe Diem!

530: How to Establish a Luxury Architecture Brand with Dan D'Agostino of Plan Architecture

In this engaging podcast episode, Rion converses with TeeJay Lyons, also known as The Unsociable Networker, delving into the intricacies of sales and networking in the architectural industry. They discuss the importance of sales in driving business growth and the common misconceptions architects have about networking. TeeJay shares valuable insights on effective networking strategies, emphasizing the need for a clear purpose and targeted approach.  Discover the unconventional approach architects can take to networking. Learn why traditional branding may not be as effective as sales-oriented messaging. Explore practical tips for engaging with potential clients and developers. Uncover the secrets to leveraging podcasts and newsletters for business growth.  Throughout the episode, listeners are treated to real-life examples and practical advice, challenging conventional wisdom and offering fresh perspectives on sales and networking in the architectural field. Tune in to gain valuable insights and strategies for driving business success in the competitive architectural industry.   To learn more about TeeJay, visit his: Website: http://www.cubedbd.com Website: http://www.theunsociablenetworker.com Instagram: https://www.instagram.com/cubedbd?igsh=MW5vOHg1Ym5mcmdscg%3D%3D&utm;_source=qr LinkedIn: https://www.linkedin.com/in/teejaylyons?utm_source=share&utm;_campaign=share_via&utm;_content=profile&utm;_medium=ios_app   ► Transcription: https://otter.ai/u/t11D8jGl2jCgZwQ2pooKc5DEt3Q?utm_source=copy_url   ► Feedback? Email us at podcast@businessofarchitecture.com   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to our YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Carpe Diem!

529: You Don’t Need to be Liked to Win Work with TeeJay Lyons of Cubed

In this enlightening episode, Ray Brown delves into the intricacies of running a profitable architecture business. Alongside host Rion, Ray discusses the untaught yet crucial business skills that can transform an architectural practice from surviving to thriving. They explore a variety of strategies that promise not only to alleviate common business pressures but also to significantly enhance profitability and operational efficiency. Their conversation covers innovative approaches to business management that many architects overlook. Ray introduces a revolutionary program aimed at redefining the business landscape for architects, providing insights that could be game changers for your practice.  Discover the one element many architects neglect that could prevent business overwhelm. Learn about a new perspective on profitability that doesn’t rely on increasing workload. Find out the common business advice that Ray argues is fundamentally flawed. Hear why certain industry-standard practices might actually be hindering your firm's success.  Tune in to uncover the transformative insights that could redefine how you manage your architectural practice and lead you to greater success.   To learn more about Ray Brown, visit his: Website: https://archibiz.global/ Business Foundations Program: https://archibiz.myshopify.com/products/bfp?aff=7 Facebook: https://www.facebook.com/ArchibizBusinessEducation/ LinkedIn: https://www.linkedin.com/company/archibiz-business-education/ Youtube: https://www.youtube.com/channel/UCJNeCdow94bUAcZvGr7o0mA/featured Instagram: https://www.instagram.com/archibizhq/   ► Transcription: https://otter.ai/u/pJN3cdOaXMIRz01qs7WdHTfPg4Y?utm_source=copy_url   ► Feedback? Email us at podcast@businessofarchitecture.com   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to our YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Carpe Diem!  

528: Business Foundations for Architects with Ray Brown of Archibiz

In this episode, Rion Willard delves into the untapped potential of small architecture practices. Through engaging anecdotes and insightful observations, he unveils strategies for financial empowerment and business growth, challenging conventional notions within the industry. With a focus on innovation and collaboration, Rion emphasizes the transformative impact of redefining success in architecture. Listeners are invited to explore the six stages of the free architect, each offering a pathway to enhanced agency and profitability. Throughout the episode, practical tips and thought-provoking insights are seamlessly woven into the narrative, promising listeners a wealth of inspiration and actionable advice.  Discover the hidden potential of small architecture practices. Unlock strategies for financial empowerment and business growth. Explore the transformative impact of redefining success in architecture. Gain practical tips and thought-provoking insights for enhancing agency and profitability.    Congratulations to the 200 Club members (find out about the 200 Club by visiting this link - https://www.businessofarchitecture.com/podcast/485-architects-unveiled-deciphering-firm-performance-with-enoch-sears-rion-willard/):  Mark Elster Drew & Justine Tindall David & Kristen Ware Thomas Norton Christopher Brandon Eariny Adams Kimberly Dokes Lina Boeller Sven Lavine Christopher Rawlins Joost Bende & Denise Burkett Ryan Sollars Marina Rubina Judy & Larry Appel Molly Wheelock    ► Transcription: https://otter.ai/u/YryM1mbH0cXPtqTA8D1cyuXfLKQ?utm_source=copy_url   ► Feedback? Email us at podcast@businessofarchitecture.com   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to our YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Carpe Diem!

527: Guerilla Tactics for Small Practice Growth with Rion Willard

In this captivating podcast episode, Rion Willard delves into the transformative power of leadership principles outlined in a renowned book. Through engaging anecdotes and insightful discussions, listeners are invited to explore the nuances of high performance in architecture practices. Willard highlights the pivotal role of language in shaping organizational culture and driving success, hinting at profound shifts achievable through mastering the conversational environment. Moreover, he emphasizes the significance of future-oriented thinking in catalyzing present-day performance, teasing at strategies for envisioning and realizing ambitious futures.  Uncover the secret to unlocking peak performance in architecture firms. Learn how language mastery can revolutionize workplace dynamics. Discover the transformative potential of future-focused leadership principles. Dive into actionable insights for cultivating a culture of excellence and achievement.  Listen to the full episode now and embark on a journey towards unlocking the untapped potential within your architectural practice.   Special thank you to Fhiaba for this episode, whose beautiful 24" Fridge and bottom mount freezer can be seen in the background. For further details please follow @fhiaba_official and @PinnacleSalesGroup Or visit https://pinnaclesalesgroup.com/cooking-and-refrigeration/fhiaba/   ► Transcription: https://otter.ai/u/Jg0mg-kkAXyJx_YyCSIrIiD2VwE?utm_source=copy_url   ► Feedback? Email us at podcast@businessofarchitecture.com   ► Access your free training at http://SmartPracticeMethod.com/   ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call   ► Subscribe to our YouTube Channel for updates:   https://www.youtube.com/c/BusinessofArchitecture   *******   For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz   *******   Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com   Carpe Diem!

526: The 3 Laws of Performance with Rion Willard

Business of Architecture Podcast

Hey there career seekers! Ready to start your intentional career journey? On Find Your Passion Career I'll help you become a career strategist and achieve your dream career. I’m your host, Amanda Nachman. I’m the founder and CEO of College Magazine, reaching 9 million readers nationwide. Over the la...

Lori Bumgarner loves helping others find their passions. As a career coach for over 20 years, she has worked with college students, Nashville up-and-coming recording artists, and now helps those who are mid-career in various industries and locations. She’s written several books including her most recent work on personal branding. Lori inspires others to discover what sets them apart, helping them stand out in interviews with employers. “You have to be able to say what makes you unique. And a lot of [the recording artists] either didn’t know the answer to that question, or they couldn’t articulate the answer,” Lori said. To hear Lori's advice about authenticity in personal branding, download my podcast interview with Lori here on iTunes!

FYPC065: Lori Bumgarner, Author and Career Coach

Dr. Eli Tsukayama is passionate about helping his students achieve a growth mindset. Working as a professor at the University of Hawaiʻi – West Oʻahu, he has conducted extensive research on grit and perseverence. His research also focuses on understanding individual differences that can be used to segment and understand target markets. Dr. Eli challenges people to abandon their fixed mindsets and accept challenges as opportunities to hone in on their skills.  “If you’re in a fixed mindset, challenges reinforce this idea that 'I’m bad at this, I’m never going to be good at this.' From a growth mindset, it’s 'Well, yeah there [are] challenges because that’s what I need to do to become better.'" To hear Dr. Eli's advice about the power of grit, download my podcast interview with Dr. Eli here on iTunes!

FYPC 64: Dr. Eli Tsukayama, Professor and Grit Researcher

 Scott Stratten encourages people to put relationships before competition in the workplace. As the founder of UnMarketing, he believes that people should engage with their customers instead of marketing to them. Scott also co-authored six best-selling business books, and is an award-winning keynote speaker. Scott is an advocate for online integrity. Experiencing breakout success on Twitter, he realized his love for making virtual connections. His passion for online authenticity led him to found UnMarketing “I want to find people that care about humans, that don’t treat customers as leads only." To hear Scott's advice about building relationships in the workplace, download my podcast interview with Scott here on iTunes! 

FYPC 63: Scott Stratten, Founder of UnMarketing, Author, and Speaker

Laura Putnam inspires people to get moving during their workday. As a former gymnast, she was motivated to create Motion Infusion, a leading provider of wellbeing and human performance services. Laura also wrote an award winning book, Workplace Wellness that Works: 10 Steps to Infuse Well-Being and Vitality Into Any Organization, and teaches at Stanford University. She was the recipient of The American Heart Association’s “2020 Impact” Award and the National Wellness Institute’s “Circle of Leadership” award.  Laura firmly believes that work shouldn't feel like a chore. Instead, our work should inspire us to become our best and most authentic selves. She finds that this is highly achievable when efforts are made to integrate movement into our lives, and better yet, our workplaces. “Workplace wellness done well is one in which people are healthier, they’re happier, they’re closer to their version of ‘me at my best,’ because of where they work as opposed to in spite of it.” To hear Laura's advice and learn how to get more active during the workday, download my podcast interview with Laura here on iTunes!

FYPC062: Laura Putnam, CEO of Motion Infusion

Dr. Nicole Tschierske helps overlooked women in STEM feel confident in their career journeys. As an action coach and career expert, she has found that employers seek passionate workers. Thus, she encourages women in STEM to pursue their passions within their current position. Dr. Nicole understands the frustration of feeling "bored-out" in your career, and recommends that instead of quitting that job, you should seek new leadership opportunities within your company. Then, you can gain some experience within your passion while still getting that paycheck.  "Reading about a job or talking to people who have the job is always secondhand reality. Tapping into it and getting those real-life experiences is always more valuable," said Dr. Nicole. To hear Dr. Nicole's advice and learn how to shake up your career, download my podcast interview with Dr. Nicole here on iTunes!

FYPC061: Dr. Nicole Tschierske, STEM Career Coach

Find Your Passion Career Podcast

How Immigrants Crush It, While Facing Big Challenges

One of Luis’ favorite television shows when he lived in El Salvador was Beverly Hills.  

After he arrived at San Francisco airport his uncle drove him around Pacific Heights, where all the elites live.

Luis, thinking this was what America was like, kept spotting his house.

Then his uncle drove to their actual house at 14th and Woodward in the Mission District, where Luis ended up in a bedroom with his step-brother, 2 sisters, and grandmother.

By the time, he was 21 he recognized how hard he would have to work to accomplish his dream and that he would have to take responsibility for his own children’s dream to have a stable family.

Today, after working 16 hours per day for many years, Luis is realizing both dreams, a beautiful family and running his own coffee shop – First Village Coffee on 123 Main Street, in Ossining, New York.

It’s a beauty, the coffee machinery, the art on the walls.

And the welcoming environment is like being at home.

The coffee is locally roasted, in fact everything is sourced locally.

You can find Luis there at 6am every morning, and likely until 6pm

In this podcast, Luis talks about how he built his business, about what it takes to make it successful, what he learned from his mother – who owned a comedore (a small in-house restaurant) in El Salvador, growing up during the war in that country, and his humble advice – never give up.

My favorite quote from Luis Corena

You can’t stop 

You can’t let your dreams become just a dream

And you have to make your dreams come true

Sometimes you go through life just wishing

This is it

This is the one we have.

You know, we either go our whole life just wishing – for something

Yeah, I get up every morning 

I want to stay home with my kids

I want to go to my kids’ soccer games 

I want to go to my kids’ graduation

But I know, there are people counting on me right now. 

Whether it’s a muffin, a coffee, or just a “good morning” 

I am here.

If you set yourself goals, you can achieve – what you want to do 

So, what advice would I give – “Don’t surrender”.

063 Luis Corena – First Village Coffee, Ossining, NY



Otto Berkes is Chief Technology Officer at CA Technologies, a 4 billion company with 13,000 employees in 40 countries. CA Technologies helps companies build software, run their applications, manage their cyber-security, and much more.

Today he manages engineering teams, people like himself when he co-founded Xbox, the game console on which 40 million people still play hundreds of games today.

Like many engineers, Otto is a curious tinkerer, interested to build, take-apart and put back together again, to not leave a problem alone until he can at least understand it better.

He may have had an advantage over other engineers in his determination to grapple with a problem, to persevere – which came from the appreciation of having escaped a totalitarian communist country at ta young age.

Otto’s father after seeing the stress to his children as they were indoctrinated at school, and the severe censoring his wife endured as a teacher, carefully planned for years, their escape. Finally, leaving all their possessions behind, they crossed the border to the West, where without language skills, friends or family, they built their lives.  Otto began school in Buffalo, New York, and moved around many times as his family tried different ways to succeed.

During these years, Otto spent many hours at Radio Shack, learning how to build all kinds of electronic gizmos. And began to think like a programmer.

Otto explained how he came to lead the team at Microsoft on Open GL and DirectX:

“I joined a team that was working on a graphics standard called Open GL, that was focused on the engineering space to be able to do Cad-Cam.  The cost of the hardware technology decreased, so that it became possible to use 3d graphics hardware for games.”

Xbox is short for Direct Xbox. 

WE were looking for a way for some of the technologies that had been developed on the PC, and free it from the constraints of the PC.  You put a DC in the den or in your office, but not under a TV. How to resynthesize these technologies in a living-room-friendly environment.”

I asked if game developers get to spend much time playing their games?

“It’s a little bit of a myth, that developers in the game space, that all they do is play games.

When you look at the science, it is hard software development.

They either have a bunch of code in front of them or trying to overcome some glitch.

It’s serious computer science and hard work.

What is an intrepreneur?

As an intrepreneur, one drives innovation from within.  You’re not starting with a clean slate, and you work inside organizational boundaries. How do you create something totally new in the context of something that already exists?

There is not a single right answer, but a common thread is having a strong degree of teamwork. You need to build grass root support, to find people who want to come on board, and exert force as a force multiplier.

You must look to the company to fund your investment.  Engineering help, to prove out the thing you are trying to build, and executive sponsorship.

How did they approach Bill Gates?

“Bill Gates has a strong belief in platforms, and Xbox is a strong platform for the living room. Certainly, that was our pitch, but we also pitched the underlying technology.  The DirectX graphics, the fact that we were strong with the developer community, and we knew how to build APIs, that is, we had operating systems as a core part of our DNA.”

We took a very developer-centric approach. Our core competency was software, which made it easier for developers to create great content.

We had an intense focus on the customer.


062 Otto Berkes – Cofounder of Xbox and CTO at CA Technologies

Chiara Cokieng is a young entrepreneur and copy-writer, in the Philippines who thinks a lot.

She told me she wanted to be an entrepreneur many years before she could spell it.

She lifted herself up above her environment in two ways – she became a champion free style wrestler, and she began entering math competitions starting locally and then going international. She also wrote at quite a young age, a 100 page sales letter for her first employer, to find out if through a mix of storytelling, empathizing, and reason-why copy-writing, they could double their monthly recurring revenue. They did.

I interviewed Chiara because I wanted to understand the thinking of entrepreneurs in emerging markets.

She and I are both interested in the intersection of America and Asia startups & adapting Silicon Valley principles to local realities.

She’s been inspired by immigrant entrepreneurs like Steli Efti, Hiten Shah and Gary Vaynerchuk, and she reflects on the differences between typical business attitudes in America and those in the Philippines.

Interesting for any entrepreneur in an emerging market – especially as she’s created opportunities for herself as a country manager for American based companies.

Some highlights:

How can immigrant entrepreneurs bring their experience/knowledge back to their countries?

The moment an immigrant suddenly realizes: “I’m so fucking rich!”

Why you can sell iPhones in the Philippines, where 70% of the people make $100 per month.

Why it’s easier for your ideas to persuade someone in America than the Philippines

What happens when there is less trust of each other, in your culture. What are the obstacles to that occurring in the Philippines?

What to do when you realize you have sense of entitlement? Which is a big problem in all cultures

What is and how she learned the entrepreneurial mindset?

How attending international math competitions made Chiara recognize that you are the average of the five people closest to you. And why that is the best LIFE HACK

Why she loves THE IMMIGRANT ENTREPRENEUR

And most important.  How to really know who your customer is?

Chiara’s website:   http://chiaracokieng.com/

One of Chiara’s blogs:  http://chiaracokieng.com/suffering/

The Immigrant Entrepreneur Facebook group  https://www.facebook.com/groups/TheImmigrantEntrepreneur/

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